Since merging with The Conference Board 18 months ago, SNCR has continued to forge ahead, launching a new publication series (SNCR 2020: Exploring New Communications Tools and Technologies), continuing the 12-year-old Excellence in New Communications Awards, and— perhaps most importantly—adding a number of new experts to the organization’s Advisory Board.
The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that they will successfully navigate this ever-changing environment.
How prepared are you if you come under social media attack? If a certain someone posts a defamatory tweet about you, your company or your products are you prepared to do anything about “it”? And in what ways can you best prepare?
The 2017 Corporate Communications Practices Survey is open for submissions from U.S.-based public companies. Conducted by The Conference Board and the Society for New Communications Research (SNCR), and endorsed by the Institute for Public Relations (IPR), CommPRO.biz, and PR News, the survey contains 59 questions and will take approximately 20 minutes to complete. Click here to get started.
Social media, so integral to society and business, is still viewed with skepticism by many senior leaders. This is particularly true in the B2B sector, which has a harder time demonstrating the concrete transactional benefits that result from social media. But those benefits aren’t just about direct advertising or direct revenue generation. In a new report from The Conference Board and the Society for New Communications Research (SNCR), we uncover the range of benefits that companies experience from social media and consider how to better engage the C-suite on the technology’s potential. We also talked to C-suite members at Nielsen, PepsiCo, and United Grinding North America about their social media experience.
The 2017 Excellence in New Communications Awards were presented on Monday, honoring some of the most innovative uses of social and digital technologies at companies, governments and nonprofits. The ceremony, which preceded The Conference Board’s 22nd Annual Corporate Communications Conference, was held in New York and attracted a number of representatives from organizations that we eager to hear case studies from the winners.
Earlier this year, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid on the block, but Google‘s Android phone has a higher market share. Google is sticking with attempts at hardware, the latest with the well-received Pixel. Microsoft is still trying to move the needle on its Windows phone. Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet, as has Microsoft with its Surface. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone?
By Katie Paine
Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk actress in a kitchen. As major brands get burned by some of these “influencers,” we wonder how long that phenomenon will last.
