Society for New Communications Research Blog


SNCR Expands Advisory Board and Embarks on New Research into Fake News

By Alex ParkinsonTCB-SNCR-Vlogo-SNCR (3)

Since merging with The Conference Board 18 months ago, SNCR has continued to forge ahead, launching a new publication series (SNCR 2020: Exploring New Communications Tools and Technologies), continuing the 12-year-old Excellence in New Communications Awards, and— perhaps most importantly—adding a number of new experts to the organization’s Advisory Board.

SNCR’s 20-strong Advisory Board has this year been bolstered by:

Sal 3 2017 (3)Sally Falkow, CEO of Meritus Media Inc, a digital marketing and PR agency and publisher of The Proactive Report, a blog that covers the how technology affects communications, media, marketing and public relations. Since 2000 Falkow has been an advocate for the adoption of digital communication strategies and has helped thousands of PR and marketing practitioners improve and master digital skills.

Gretchen-Fox_avatar_1413842909-400x400Gretchen Fox, CEO and Founder, MTO Agency, a social strategy and training agency that prepares businesses for success in the Digital Age. Fox provides a social vision and strategy for startups and Fortune 500 brands striving to take social to the next level. Prior to launching MTO, she served as Vice President of Social at Live Nation Entertainment, the world’s leading live entertainment company.

Phil GomesPhil Gomes, Senior VP of US B2B Digital, Edelman. Phil Gomes’ career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. Phil is responsible for crafting the online engagement policies and standards for the agency and its clients, as well as serving as an educator and counselor with regard to online communities. The education and certification programs he has developed have provided the basis for social media integration for the firm and its clients worldwide.

Jeff PundykJeff Pundyk, former Senior Vice President, Global Integrated Content Solutions, The Economist, has spent his career at the intersection of content, technology and brand-building. Throughout, he’s adopted disruptive trends to build and market content-based brands. At The Economist, Jeff focused on developing alternative revenue streams to traditional advertising, including new data-driven products and services based on audience insights and sponsored content programs based on quantitative and qualitative research. 

For more information on these new Advisory Board members and others, click here.

The additions come as SNCR embarks on a bold new research project to help companies combat fake news and to restore the credibility of media and journalism. The research will involve a number of SNCR Advisory Board members in a collaborative effort. Readers interested in this topic can contact me (Alex.Parkinson@conferenceboard.org) for more information into the research.

As always, more information about SNCR and research updates can be found at www.conferenceboard.org/sncr, or you can subscribe to this blog here.



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