Falkow, Sally

Sally Falkow is the CEO of Meritus Media Inc, a digital marketing and PR agency and publisher of The Proactive Report, a blog that covers the how technology affects communications, media, marketing and public relations. Since 2000 Falkow has been an advocate for the adoption of digital communication strategies and has helped thousands of PR and marketing practitioners improve and master digital skills. She is the author of SMART News: how to write branded content that gets found in search and shared on social media. Her annual research report on how technology has changed the way the public gets news and information and how the media gathers and reports news, highlights the gap between what the media needs and how brands supply news content to the media. She is Accredited in Public Relations (APR) with the Public Relations Society of America (PRSA) and a founding Fellow of the Society for New Communications Research (SNCR).

Posts by Falkow, Sally

  • Why Quality Content is the Foundation of SEO (07.11.17 )

    It always surprises me that a company will happily pay for design and programming, but not for content. Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don’t get me wrong, you definitely need good design and programming. Without that you don’t have a site or a blog. But you also need great quality content.

  • Digital Transformation & Disruption (04.11.17 )

    By Sally Falkow The Digital World is all around us.  It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many of these digital touch points are so […]

  • Crisis & Reputation Management on Boards’ Radar (03.28.17 )

    By Sally Falkow The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.  KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management […]

  • 10 Tips for Using Facebook Live to Build an Audience (03.07.17 )

    By Sally Falkow Live video streaming is all the rage.  Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts.