00623210

Getgood, Susan

My most recent corporate role was Senior Vice President of Strategic Planning & Insights at SheKnows Media. In this role, I led the company’s performance analytics and research practice, and developed product and marketing strategies that capitalize on consumer insights and trends.

I joined SheKnows following its acquisition of BlogHer in November 2014, and also served in Integrated Marketing and Influencer Marketing roles at both organizations. Prior to joining BlogHer in 2010, I was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.

I also have held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.

My professional marketing blog, where I write about social media and marketing strategy, is Marketing Roadmaps (getgood.com/roadmaps). My book, Professional Blogging For Dummies (Wiley), was published in July 2010.

I speak regularly at social media conferences like BlogHer, Mom 2.0 and New Comm Forum. I am also a co-founder of ethics initiative Blog With Integrity and appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.

Posts by Getgood, Susan

  • Influencer Marketing and Instagram: The Peril of Quantity Over Quality—MediaKix’s Fake Instagram Project (08.22.17 )

    Earlier this month, influencer marketing company MediaKix released How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight, a project it undertook to prove whether it was possible to game the system of influencer engagement on Instagram. In short, how easy is it to create fake Instagram profiles, purchase followers and then get offered sponsored content opportunities by the major influencer marketing platforms?