00623210

Bailey, Christine

Christine is Strategy Director of Digital Leadership Associates (www.digitalleadershipassociates.com), a digital transformation consultancy specialising in turning enterprises social. She is a senior marketing leader with 25 years’ experience of business to business marketing in the technology sector, most recently as Marketing Director, EMEA & Russia at Cisco Systems as well as the Global & EMEAR co-lead for Connected Women. She is a respected thought leader and speaker, most notable for her TEDx Talk, regular blogs for Forbes Woman and inclusion in B2B Marketing’s Top 10 Most Influential Women in Martech.

She is passionate about digital and social and has set social strategy, conducted research and training, created award-winning content and driven social selling programs. Chris holds a bachelor’s degree in German & Business Studies from Warwick University and a doctorate (DBA) in customer insight from Cranfield School of Management in the UK. She is also a mother of one. You can connect with Christine on LinkedIn at https://uk.linkedin.com/in/drchristinebailey or on Twitter: @christinebailey

Posts by Bailey, Christine

  • Marketing & Corporate Communications: The Case for Bridges, Not Walls (02.21.17 )

    By Christine Bailey Social media has knocked down the barriers that separate corporate reputation, brand, and marketing. But organizational structures are still stuck in the dark ages—with separate functions for corporate communications and marketing. That needs to change, and fast.