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Fox, Gretchen

I am CEO and Founder at MTO Agency [made to order], a full-service social media agency that brings brands to life online and drives digital sales. I've spent the past 15 years in the Entertainment, Sports and Technology verticals -- and often, the confluence of the three. Prior to launching MTO, I was Vice President of Social Media at Live Nation Entertainment where I built an in-house social agency to service the biggest performing artists in the world and lead the training of over one hundred field marketers across North America. Prior to that, I worked in Silicon Valley tech, where I launched one of the first Social TV technologies in history creating innovative digital experiences for AELTC’s Wimbledon, NBC’s Winter Olympics, IndyCar Race Control properties and more.

Posts by Fox, Gretchen

  • The Social CEO: What You Need to Know (08.24.17 )

    Let me start off by saying—this isn’t about tweeting. This is about the critical Social Paradigm Shift CEOs and the other C-suite need to make—and fast. Almost a decade ago, I created a “How to Tweet” graphic for distribution to CEOs and other senior executives at the Aspen Ideas Festival. Back then, it was just about tweeting, about exploring, about connecting with peers… Ten long years later and social media has gone from a bleeding-edge, cool-to-use playground for the tech set to a complete and total Social Paradigm Shift affecting nearly every human—and organization—worldwide.

  • The Social Potential Failure Threatening Companies Everywhere (03.23.17 )

    By Gretchen Fox If a world class social media organization is operating at a level 5, I would confidently wager that the great majority are falling between a 2 and a 3, max. I call organizations that are operating at a Level 5 “STARRs.”