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Parkinson, Alex

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and Giving Thoughts, a blog and online publication series in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. He is also the author of Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States.

Before joining The Conference Board in September 2013, Alex worked as a senior consultant in London and New York for corporate social responsibility (CSR) consultancy Context. He has advised some of the world’s leading multinationals on CSR communications and strategy development. His clients included Bloomberg, Brown-Forman, BSkyB, Burt’s Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone.

Alex spent two years after graduating university working as a reporter and sub-editor for UK-based financial media companies VRL KnowledgeBank and Vitesse Media. His stories appeared in publications including Business XL, Information Age, International Accounting Bulletin, The Accountant, and What Investment.

Alex holds a BSc in economics and international development from the University of Bath, United Kingdom.

Posts by Parkinson, Alex

  • Employee Advocacy and Customer Engagement: A “How to Guide” from Leading Brands (06.27.17 )

    Employee advocacy programs are one of the fastest-growing trends in social media marketing. In our recent SNCR 2020 article, Employees as Brand Ambassadors: The State of Employee Advocacy, Jen McClure and I noted that 56 percent of companies have an employee advocacy program and of the remaining companies, 24 percent said they were launching one in 2016. Many companies are empowering their employees to use social media to enhance the company’s brand, improve customer engagement, reach new audiences, engage in “social selling,” and to attract and retain employees.

  • SNCR Expands Advisory Board and Embarks on New Research into Fake News (06.23.17 )

    Since merging with The Conference Board 18 months ago, SNCR has continued to forge ahead, launching a new publication series (SNCR 2020: Exploring New Communications Tools and Technologies), continuing the 12-year-old Excellence in New Communications Awards, and— perhaps most importantly—adding a number of new experts to the organization’s Advisory Board.

  • Corporate Communications Practices Survey Is Now Open (06.01.17 )

    Take the survey today and you will be entered into a raffle for a complimentary pass to a conference of your choice. Survey findings will be detailed in Corporate Communication Practices: 2018 Edition, scheduled to be released in early 2018. A PDF of this final report will also be emailed to you at no cost.

  • New Research: Convincing the C-suite of Social Media’s Benefits (05.30.17 )

    Social media, so integral to society and business, is still viewed with skepticism by many senior leaders. This is particularly true in the B2B sector, which has a harder time demonstrating the concrete transactional benefits that result from social media. But those benefits aren’t just about direct advertising or direct revenue generation. In a new report from The Conference Board and the Society for New Communications Research (SNCR), we uncover the range of benefits that companies experience from social media and consider how to better engage the C-suite on the technology’s potential.

  • Congratulations to the 2017 Excellence in New Communications Awards Winners (05.25.17 )

    The 2017 Excellence in New Communications Awards were presented on Monday, honoring some of the most innovative uses of social and digital technologies at companies, governments and nonprofits. The ceremony, which preceded The Conference Board’s 22nd Annual Corporate Communications Conference, was held in New York and attracted a number of representatives from organizations that we eager to hear case studies from the winners.

  • Join Us to Celebrate Leading Examples of New Communications (04.19.17 )

    By Alex Parkinson The Excellence in New Communications (EINC) Awards ceremony, presented by the Society for New Communications Research of The Conference Board (SNCR), will be held on Monday, May 22, 2017 in New York City. Join us for this free event and help us celebrate those companies that are showing leadership in the use […]

  • Register for The Conference Board and SNCR Events and Webcasts (03.09.17 )

    By Alex Parkinson The Conference Board and SNCR has two great opportunities to learn more about digital health and communications in the next couple of months. First, SNCR Advisory Board member Fard Johmar and SNCR founder Jen McClure will be hosting the webcast “Using AI, Big Data and Related Digital Health Innovations” on March 29 […]

  • The Business Impact of Online Communities (02.10.17 )

    By Alex Parkinson A new study assessing the business impact of online communities has found that 92 percent of community leaders believe online communities have an impact on business. Conducted by Leader Networks, and co-sponsored by the Society for New Communications Research of The Conference Board (SNCR) and Higher Logic, the study also reveals that online […]

  • Closing Tomorrow: Submissions for the Excellence in New Communications Awards (02.02.17 )

    By Alex Parkinson The deadline to enter the Excellence in New Communications Awards is midnight tomorrow – Friday, February 3! Don’t miss out on your chance to be honored in these prestigious awards, which are now in their 11th year. Submit your case study today at www.conferenceboard.org/sncrawards2017.

  • Building a New Organizational Culture to Succeed in an Era of Digital Transformation (02.01.17 )

    By Alex Parkinson In October, 2016, The Conference Board hosted The Future of Digital Transformation and Innovation unConference in Brussels, Belgium. It was an interactive event using facilitated breakout sessions, informal discussion groups, live polling, and multiple social media channels designed to be an ongoing crowd sourcing dialog to help organizations better understand the concepts […]

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In February, 2016, the Society for New Communications Research (SNCR) announced that it would become part of The Conference Board. Find out more about the integration through the following resources:
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