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Parkinson, Alex

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and Giving Thoughts, a blog and online publication series in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. He is also the author of Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States.

Before joining The Conference Board in September 2013, Alex worked as a senior consultant in London and New York for corporate social responsibility (CSR) consultancy Context. He has advised some of the world’s leading multinationals on CSR communications and strategy development. His clients included Bloomberg, Brown-Forman, BSkyB, Burt’s Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone.

Alex spent two years after graduating university working as a reporter and sub-editor for UK-based financial media companies VRL KnowledgeBank and Vitesse Media. His stories appeared in publications including Business XL, Information Age, International Accounting Bulletin, The Accountant, and What Investment.

Alex holds a BSc in economics and international development from the University of Bath, United Kingdom.

Posts by Parkinson, Alex

  • Congratulations to the 2017 Excellence in New Communications Awards Winners (05.25.17 )

    By Alex Parkinson The 2017 Excellence in New Communications Awards were presented on Monday, honoring some of the most innovative uses of social and digital technologies at companies, governments and nonprofits. The ceremony, which preceded The Conference Board’s 22nd Annual Corporate Communications Conference, was held in New York and attracted a number of representatives from […]

  • Join Us to Celebrate Leading Examples of New Communications (04.19.17 )

    By Alex Parkinson The Excellence in New Communications (EINC) Awards ceremony, presented by the Society for New Communications Research of The Conference Board (SNCR), will be held on Monday, May 22, 2017 in New York City. Join us for this free event and help us celebrate those companies that are showing leadership in the use […]

  • Register for The Conference Board and SNCR Events and Webcasts (03.09.17 )

    By Alex Parkinson The Conference Board and SNCR has two great opportunities to learn more about digital health and communications in the next couple of months. First, SNCR Advisory Board member Fard Johmar and SNCR founder Jen McClure will be hosting the webcast “Using AI, Big Data and Related Digital Health Innovations” on March 29 […]

  • The Business Impact of Online Communities (02.10.17 )

    By Alex Parkinson A new study assessing the business impact of online communities has found that 92 percent of community leaders believe online communities have an impact on business. Conducted by Leader Networks, and co-sponsored by the Society for New Communications Research of The Conference Board (SNCR) and Higher Logic, the study also reveals that online […]

  • Closing Tomorrow: Submissions for the Excellence in New Communications Awards (02.02.17 )

    By Alex Parkinson The deadline to enter the Excellence in New Communications Awards is midnight tomorrow – Friday, February 3! Don’t miss out on your chance to be honored in these prestigious awards, which are now in their 11th year. Submit your case study today at www.conferenceboard.org/sncrawards2017.

  • Building a New Organizational Culture to Succeed in an Era of Digital Transformation (02.01.17 )

    By Alex Parkinson In October, 2016, The Conference Board hosted The Future of Digital Transformation and Innovation unConference in Brussels, Belgium. It was an interactive event using facilitated breakout sessions, informal discussion groups, live polling, and multiple social media channels designed to be an ongoing crowd sourcing dialog to help organizations better understand the concepts […]

  • Deadline to Enter the Excellence in New Communications Awards Fast Approaching (01.24.17 )

    By Alex Parkinson The deadline to enter the Excellence in New Communications Awards, presented by the Society for New Communications Research of The Conference Board (SNCR), is fast approaching—Friday, February 3 is just over a week away! So, don’t delay. Submit your case studies ASAP, so you can be in the running for these prestigious […]

  • Join Us for January Webcasts and Events (01.03.17 )

    By Alex Parkinson We’re exploding out of the gate in the New Year at SNCR! There are a number of opportunities for you to participate in our events and programs, including a webcast for European audiences (but anyone can join), an in-person briefing in Palo Alto, and of course our Excellence in New Communications Awards, […]

  • What’s Your GM Story? Podcast Explores GM Employee Stories (11.28.16 )

    By Alex Parkinson I was recently tasked with uncovering strong examples of internal storytelling—no easy task given that most examples are rarely public. However, at the recent Engagement Institute Summit in Detroit, I was fortunate to hear about GM’s What’s Your GM Story? podcast. Following the summit, I had a conversation with Kerry Christopher, GM’s […]

  • Excellence in New Communications Awards: Call for Entries (10.21.16 )

    By Alex Parkinson, Associate Director, Society for New Communications Research of The Conference Board The Society for New Communications Research of The Conference Board (SNCR) today opened its call for entries for the 2017 Excellence in New Communications Awards. Organizations that have made innovative use of digital, social, and mobile technologies can now submit their […]

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In February, 2016, the Society for New Communications Research (SNCR) announced that it would become part of The Conference Board. Find out more about the integration through the following resources:
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