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Society for New Communications Research Blog

Aug
24
2017

The Social CEO: What You Need to Know

By Gretchen Fox28188286432_3353c1c7ed_b

Let me start off by saying—this isn’t about tweeting. This is about the critical Social Paradigm Shift CEOs and the other C-suite need to make—and fast. Almost a decade ago, I created a “How to Tweet” graphic for distribution to CEOs and other senior executives at the Aspen Ideas Festival. Back then, it was just about tweeting, about exploring, about connecting with peers… Ten long years later and social media has gone from a bleeding-edge, cool-to-use playground for the tech set to a complete and total Social Paradigm Shift affecting nearly every human—and organization—worldwide.

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Aug
22
2017

Influencer Marketing and Instagram: The Peril of Quantity Over Quality—MediaKix’s Fake Instagram Project

By Susan Getgoodindex

Earlier this month, influencer marketing company MediaKix released How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight, a project it undertook to prove whether it was possible to game the system of influencer engagement on Instagram. In short, how easy is it to create fake Instagram profiles, purchase followers and then get offered sponsored content opportunities by the major influencer marketing platforms?

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Aug
09
2017

Will Your Association Still Be Here Tomorrow? The Answer May Depend On Digital

By Vanessa DiMauroSlide1

With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to some burning questions: What should associations do to thrive in today’s brave, new digital world? What are the key goals, success factors, and challenges associations face when they undergo digital transformation?

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Aug
01
2017

SNCR Takes On Fake News

By Jeff PundykFake News image

Sending shudders throughout the media and advertising world, Proctor & Gamble cut $140 million dollars in digital ad spending last quarter.  The move reflects the company’s concerns over “brand safety,” the fear that its advertising is placed adjacent to unsavory, untrustworthy or untrue content.

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Jul
25
2017

Trump Is Right, Communication Is Everything Today: The Sean Spicer Focus

By Gary WexlerPress_secretary_Sean_Spicer

Despite everything else, I believe that Donald Trump  is one-hundred percent correct in underscoring and boldly demonstrating that in this new era everything is about communication. Clearly, the nation believes in the priority of communication as well. Just look how riveted the entire population has been upon the Sean Spicer story, more so than they have been upon the debacles of all the other administration advisors. That’s because in this communication-driven era, everyone relates to and experiences strong feelings towards the communication person. Who hasn’t had an overwhelming opinion, one way or the other, about Kellyanne Conway or Sarah Huckabee Sanders?

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Jul
18
2017

A New Model for Employee Communication: Part 1

By Shel Holtznew-ec-model-revised-6-27-17

During my session at the IABC World Conference in Washington, D.C., last month, I unveiled a new model for employee communication. While I will continue to refine the model, as it stands it is the culmination of about two years of work. Over the next several posts, I will explain the model and its component parts in detail. Your feedback and stories will make this series even more useful.

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Jul
11
2017

Why Quality Content is the Foundation of SEO

By Sally Falkow

It always surprises me that a company will happily pay for design and programming, but not for content.  Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don’t get me wrong, you definitely need good design and programming. Without that you don’t have a site or a blog. But you also need great quality content.

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Jul
06
2017

The ROI of Lead Scoring

By Sam Ruchlewicz22920388895_7377233d01_b

According to the Content Marketing Institute, more than 85 percent of marketers considered lead generation to be their top priority in 2016—a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring.

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Jun
29
2017

20 Highlights from Mary Meeker’s Internet Trends 2017 report

By Neville HobsonMeeker2017-slide002

The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published earlier this month. As with previous editions, the 2017 report offers credible insights into some of the significant trends that are shaping, evolving and defining the internet and our use of it. This year, there’s a strong focus on online advertising, interactive games, healthcare, and much more.

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Jun
27
2017

Employee Advocacy and Customer Engagement: A “How to Guide” from Leading Brands

By Alex Parkinson250x25021

Employee advocacy programs are one of the fastest-growing trends in social media marketing. In our recent SNCR 2020 article, Employees as Brand Ambassadors: The State of Employee Advocacy, Jen McClure and I noted that 56 percent of companies have an employee advocacy program and of the remaining companies, 24 percent said they were launching one in 2016. Many companies are empowering their employees to use social media to enhance the company’s brand, improve customer engagement, reach new audiences, engage in “social selling,” and to attract and retain employees.

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