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Society for New Communications Research Blog

Apr
25
2017

How to Measure Paid Influence in Four Easy Steps

By Katie Paine

Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk actress in a kitchen. As major brands get burned by some of these “influencers,” we wonder how long that phenomenon will last.

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Apr
19
2017

Join Us to Celebrate Leading Examples of New Communications

By Alex Parkinson

The Excellence in New Communications (EINC) Awards ceremony, presented by the Society for New Communications Research of The Conference Board (SNCR), will be held on Monday, May 22, 2017 in New York City. Join us for this free event and help us celebrate those companies that are showing leadership in the use of new digital communications tools and technologies. Click here to register to attend.

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Apr
11
2017

Digital Transformation & Disruption

By Sally Falkow

The Digital World is all around us.  It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many of these digital touch points are so much a part of our lives now that we hardly give them a second thought anymore: sending an email instead of writing a letter, texting instead of writing a memo, getting cash at the ATMs instead of going in to the bank and being served by a teller, talking to friends and family on Skype and social media, using the Uber app on your phone instead of calling a cab by telephone.

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Apr
04
2017

Wrap Up: A/B Tests For All, Gaming Instagram, Why People Trust News, There’s Data in GIFs

By Shel Holtz

I regularly develop an overview of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. This post is an overview of all the stories that have caught my eye this week. You can read the full version here.

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Mar
28
2017

Crisis & Reputation Management on Boards’ Radar

By Sally Falkow

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.  KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams.

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Mar
23
2017

The Social Potential Failure Threatening Companies Everywhere

By Gretchen Fox

If a world class social media organization is operating at a level 5, I would confidently wager that the great majority are falling between a 2 and a 3, max. I call organizations that are operating at a Level 5 “STARRs.”

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Mar
21
2017

Q&A with Katie Paine: How to Prepare for a Trump ‘Tweetstorm’

By Gary Larkin

As I have researched the impact of social media attacks on public companies— namely the recent campaign by President Trump—I have discovered that good advice is hard to find on this matter. That’s why I reached out to Katie Delahaye Paine, a pioneer in the field of communications measurement who has written extensively about social media attacks and how to survive a Trump “tweetstorm.” (For more about the President’s penchant for tweeting and its impact, see my recent blog post , “Is your board prepared for a Trump Tweet attack? Check again.” )

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Mar
14
2017

Six Things You Need to Know Before You Get Caught in a Trump Tweetstorm

By Katie Paine

Although Twitter has been around for a decade, never in its history has 140 characters had the power and influence it’s enjoyed since November 9th. Sure, when the Pope began tweeting it made headlines. But it didn’t impact markets the way @realdonaldtrump has in the last few months. One outlet estimated that one 140-character Trump Twitter attack about Lockheed cost the company $28 million per character. 

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Mar
09
2017

Register for The Conference Board and SNCR Events and Webcasts

By Alex Parkinson

The Conference Board and SNCR has two great opportunities to learn more about digital health and communications in the next couple of months. First, SNCR Advisory Board member Fard Johmar and SNCR founder Jen McClure will be hosting the webcast “Using AI, Big Data and Related Digital Health Innovations” on March 29 at 1:00pm. Then in May, The Conference Board is hosting the 22nd Annual Corporate Communications Conference on May 22-23 in New York City. Included in this post is a 50% discount code for the SNCR community to attend this event.

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Mar
07
2017

10 Tips for Using Facebook Live to Build an Audience

By Sally Falkow

Live video streaming is all the rage.  Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts.

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Learn about the Society for New Communications Research of The Conference Board

In February, 2016, the Society for New Communications Research (SNCR) announced that it would become part of The Conference Board. Find out more about the integration through the following resources:
Press release
SNCR website
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