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Society for New Communications Research Blog

Mar
21
2017

Q&A with Katie Paine: How to Prepare for a Trump ‘Tweetstorm’

By Gary Larkin

As I have researched the impact of social media attacks on public companies— namely the recent campaign by President Trump—I have discovered that good advice is hard to find on this matter. That’s why I reached out to Katie Delahaye Paine, a pioneer in the field of communications measurement who has written extensively about social media attacks and how to survive a Trump “tweetstorm.” (For more about the President’s penchant for tweeting and its impact, see my recent blog post , “Is your board prepared for a Trump Tweet attack? Check again.” )

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Mar
14
2017

Six Things You Need to Know Before You Get Caught in a Trump Tweetstorm

By Katie Paine

Although Twitter has been around for a decade, never in its history has 140 characters had the power and influence it’s enjoyed since November 9th. Sure, when the Pope began tweeting it made headlines. But it didn’t impact markets the way @realdonaldtrump has in the last few months. One outlet estimated that one 140-character Trump Twitter attack about Lockheed cost the company $28 million per character. 

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Mar
09
2017

Register for The Conference Board and SNCR Events and Webcasts

By Alex Parkinson

The Conference Board and SNCR has two great opportunities to learn more about digital health and communications in the next couple of months. First, SNCR Advisory Board member Fard Johmar and SNCR founder Jen McClure will be hosting the webcast “Using AI, Big Data and Related Digital Health Innovations” on March 29 at 1:00pm. Then in May, The Conference Board is hosting the 22nd Annual Corporate Communications Conference on May 22-23 in New York City. Included in this post is a 50% discount code for the SNCR community to attend this event.

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Mar
07
2017

10 Tips for Using Facebook Live to Build an Audience

By Sally Falkow

Live video streaming is all the rage.  Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts.

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Feb
28
2017

Is Your Board Prepared for a Trump Tweet Attack? Check Again

By Gary Larkin

In the first month of the new Administration, companies are facing a risk they didn’t expect: being the subject of one of President Trump’s tweets. While Trump is not the first Commander-in-Chief to use social media to reach constituents, the President is most definitely the first to make many CEOs and boards nervous with just 140 characters.

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Feb
21
2017

Marketing & Corporate Communications: The Case for Bridges, Not Walls

By Christine Bailey

Social media has knocked down the barriers that separate corporate reputation, brand, and marketing. But organizational structures are still stuck in the dark ages—with separate functions for corporate communications and marketing. That needs to change, and fast.

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Feb
15
2017

The CMO’s Guide to Influencer Technology in 2017

By Mia Dand

In the constantly changing world of digital and social media, Influencer Marketing is the new black. However, due to the nascency of this space, it’s plagued with hype and chaos. In our latest report, we reviewed the current state of influencer technology in 2017 and highlighted critical considerations for CMOs as they adopt these new technologies.

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Feb
10
2017

The Business Impact of Online Communities

By Alex Parkinson

A new study assessing the business impact of online communities has found that 92 percent of community leaders believe online communities have an impact on business. Conducted by Leader Networks, and co-sponsored by the Society for New Communications Research of The Conference Board (SNCR) and Higher Logic, the study also reveals that online communities are challenged to track metrics, reflecting the broader struggle of measuring and reporting the impact of new technologies as companies grapple with digital transformation.

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Feb
02
2017

Closing Tomorrow: Submissions for the Excellence in New Communications Awards

By Alex Parkinson

The deadline to enter the Excellence in New Communications Awards is midnight tomorrow – Friday, February 3! Don’t miss out on your chance to be honored in these prestigious awards, which are now in their 11th year. Submit your case study today at www.conferenceboard.org/sncrawards2017.

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Feb
01
2017

Building a New Organizational Culture to Succeed in an Era of Digital Transformation

By Alex Parkinson

In October, 2016, The Conference Board hosted The Future of Digital Transformation and Innovation unConference in Brussels, Belgium. It was an interactive event using facilitated breakout sessions, informal discussion groups, live polling, and multiple social media channels designed to be an ongoing crowd sourcing dialog to help organizations better understand the concepts behind and the impacts of digital transformation and to succeed in their transformation journeys. A report of the event, authored by Charles Mitchell and entitled Beyond Technology: Building a New Organizational Culture to Succeed in an Era of Digital Transformation, is now available for download. Here, we summarize some of its key findings.

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Learn about the Society for New Communications Research of The Conference Board

In February, 2016, the Society for New Communications Research (SNCR) announced that it would become part of The Conference Board. Find out more about the integration through the following resources:
Press release
SNCR website
SNCR FAQs