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Society for New Communications Research Blog

Aug
09
2017

Will Your Association Still Be Here Tomorrow? The Answer May Depend On Digital

By Vanessa DiMauroSlide1

With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to some burning questions: What should associations do to thrive in today’s brave, new digital world? What are the key goals, success factors, and challenges associations face when they undergo digital transformation?

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Aug
01
2017

SNCR Takes On Fake News

By Jeff PundykFake News image

Sending shudders throughout the media and advertising world, Proctor & Gamble cut $140 million dollars in digital ad spending last quarter.  The move reflects the company’s concerns over “brand safety,” the fear that its advertising is placed adjacent to unsavory, untrustworthy or untrue content.

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Jul
25
2017

Trump Is Right, Communication Is Everything Today: The Sean Spicer Focus

By Gary WexlerPress_secretary_Sean_Spicer

Despite everything else, I believe that Donald Trump  is one-hundred percent correct in underscoring and boldly demonstrating that in this new era everything is about communication. Clearly, the nation believes in the priority of communication as well. Just look how riveted the entire population has been upon the Sean Spicer story, more so than they have been upon the debacles of all the other administration advisors. That’s because in this communication-driven era, everyone relates to and experiences strong feelings towards the communication person. Who hasn’t had an overwhelming opinion, one way or the other, about Kellyanne Conway or Sarah Huckabee Sanders?

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Jul
18
2017

A New Model for Employee Communication: Part 1

By Shel Holtznew-ec-model-revised-6-27-17

During my session at the IABC World Conference in Washington, D.C., last month, I unveiled a new model for employee communication. While I will continue to refine the model, as it stands it is the culmination of about two years of work. Over the next several posts, I will explain the model and its component parts in detail. Your feedback and stories will make this series even more useful.

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Jul
11
2017

Why Quality Content is the Foundation of SEO

By Sally Falkow

It always surprises me that a company will happily pay for design and programming, but not for content.  Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don’t get me wrong, you definitely need good design and programming. Without that you don’t have a site or a blog. But you also need great quality content.

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Jul
06
2017

The ROI of Lead Scoring

By Sam Ruchlewicz22920388895_7377233d01_b

According to the Content Marketing Institute, more than 85 percent of marketers considered lead generation to be their top priority in 2016—a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring.

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Jun
29
2017

20 Highlights from Mary Meeker’s Internet Trends 2017 report

By Neville HobsonMeeker2017-slide002

The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published earlier this month. As with previous editions, the 2017 report offers credible insights into some of the significant trends that are shaping, evolving and defining the internet and our use of it. This year, there’s a strong focus on online advertising, interactive games, healthcare, and much more.

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Jun
27
2017

Employee Advocacy and Customer Engagement: A “How to Guide” from Leading Brands

By Alex Parkinson250x25021

Employee advocacy programs are one of the fastest-growing trends in social media marketing. In our recent SNCR 2020 article, Employees as Brand Ambassadors: The State of Employee Advocacy, Jen McClure and I noted that 56 percent of companies have an employee advocacy program and of the remaining companies, 24 percent said they were launching one in 2016. Many companies are empowering their employees to use social media to enhance the company’s brand, improve customer engagement, reach new audiences, engage in “social selling,” and to attract and retain employees.

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Jun
23
2017

SNCR Expands Advisory Board and Embarks on New Research into Fake News

By Alex ParkinsonTCB-SNCR-Vlogo-SNCR (3)

Since merging with The Conference Board 18 months ago, SNCR has continued to forge ahead, launching a new publication series (SNCR 2020: Exploring New Communications Tools and Technologies), continuing the 12-year-old Excellence in New Communications Awards, and— perhaps most importantly—adding a number of new experts to the organization’s Advisory Board.

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Jun
13
2017

Outspoken CEOs and Tweeting in the Time of Trump

By Elizabeth BorrelliCover Fleishman

The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that they will successfully navigate this ever-changing environment.

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Learn about the Society for New Communications Research of The Conference Board

In February, 2016, the Society for New Communications Research (SNCR) announced that it would become part of The Conference Board. Find out more about the integration through the following resources:
Press release
SNCR website
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