Society for New Communications Research Blog

Feb
15
2017

The CMO’s Guide to Influencer Technology in 2017

By Mia Dand

In the constantly changing world of digital and social media, Influencer Marketing is the new black. However, due to the nascency of this space, it’s plagued with hype and chaos. In our latest report, we reviewed the current state of influencer technology in 2017 and highlighted critical considerations for CMOs as they adopt these new technologies.

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Feb
10
2017

The Business Impact of Online Communities

By Alex Parkinson

A new study assessing the business impact of online communities has found that 92 percent of community leaders believe online communities have an impact on business. Conducted by Leader Networks, and co-sponsored by the Society for New Communications Research of The Conference Board (SNCR) and Higher Logic, the study also reveals that online communities are challenged to track metrics, reflecting the broader struggle of measuring and reporting the impact of new technologies as companies grapple with digital transformation.

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Feb
02
2017

Closing Tomorrow: Submissions for the Excellence in New Communications Awards

By Alex Parkinson

The deadline to enter the Excellence in New Communications Awards is midnight tomorrow – Friday, February 3! Don’t miss out on your chance to be honored in these prestigious awards, which are now in their 11th year. Submit your case study today at www.conferenceboard.org/sncrawards2017.

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Feb
01
2017

Building a New Organizational Culture to Succeed in an Era of Digital Transformation

By Alex Parkinson

In October, 2016, The Conference Board hosted The Future of Digital Transformation and Innovation unConference in Brussels, Belgium. It was an interactive event using facilitated breakout sessions, informal discussion groups, live polling, and multiple social media channels designed to be an ongoing crowd sourcing dialog to help organizations better understand the concepts behind and the impacts of digital transformation and to succeed in their transformation journeys. A report of the event, authored by Charles Mitchell and entitled Beyond Technology: Building a New Organizational Culture to Succeed in an Era of Digital Transformation, is now available for download. Here, we summarize some of its key findings.

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Jan
24
2017

Deadline to Enter the Excellence in New Communications Awards Fast Approaching

By Alex Parkinson

The deadline to enter the Excellence in New Communications Awards, presented by the Society for New Communications Research of The Conference Board (SNCR), is fast approaching—Friday, February 3 is just over a week away! So, don’t delay. Submit your case studies ASAP, so you can be in the running for these prestigious awards.

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Jan
12
2017

Six Insights the Sharing Economy Tells Us About the Future of Fundraising

By Rob Wu

The internet and 24/7 connectivity to the world around us have changed our relationships with people, businesses, and nonprofits in ways we couldn’t have imagined just a few years ago. Today, the ways in which we eat, drink, shop, and travel are shaped by companies like eBay, etsy, Airbnb, Craigslist, Uber, Lyft, and Yelp (to name just a few). In fact, it has now become normal for us to “outsource” tasks, sell, and share goods and services all within our own social circles.

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Jan
09
2017

Announcing the JEM 2017 State of Digital Risk Management Survey

By Jen McClure

JEM Consulting & Advisory Services is conducting a survey to measure organizations’ awareness of and maturity regarding digital and social media risk management. The study, which is supported by the Society for New Communications Research of The Conference Board (SNCR), will explore trends and best practices for digital risk management, measurement, training and tool usage.

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Jan
03
2017

Join Us for January Webcasts and Events

By Alex Parkinson

We’re exploding out of the gate in the New Year at SNCR! There are a number of opportunities for you to participate in our events and programs, including a webcast for European audiences (but anyone can join), an in-person briefing in Palo Alto, and of course our Excellence in New Communications Awards, which are open to global submissions. See below for more on each of these.
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Dec
27
2016

Seven Digital Marketing Predictions for 2017

By Vanessa DiMauro

It’s that time of year again – holiday lights, sleigh bells and, of course, predictions for how the year ahead will unfold. This is what I see when I look into the snow globe of digital transformation.

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Dec
19
2016

What We Didn’t Learn About Social Media Relationships in 2016

By Katie Paine

I promise I’m not going to talk about social media’s impact on the election. That’s been hashed over to death in the media, and you can read all about it here, here, and here. However, I will talk about the impact of the volume and speed with which social media invaded our society and our relationships during the past year.

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Learn about the Society for New Communications Research of The Conference Board

In February, 2016, the Society for New Communications Research (SNCR) announced that it would become part of The Conference Board. Find out more about the integration through the following resources:
Press release
SNCR website
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