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Society for New Communications Research Blog

Jun
23
2017

SNCR Expands Advisory Board and Embarks on New Research into Fake News

By Alex ParkinsonTCB-SNCR-Vlogo-SNCR (3)

Since merging with The Conference Board 18 months ago, SNCR has continued to forge ahead, launching a new publication series (SNCR 2020: Exploring New Communications Tools and Technologies), continuing the 12-year-old Excellence in New Communications Awards, and— perhaps most importantly—adding a number of new experts to the organization’s Advisory Board.

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Jun
13
2017

Outspoken CEOs and Tweeting in the Time of Trump

By Elizabeth BorrelliCover Fleishman

The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that they will successfully navigate this ever-changing environment.

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Jun
05
2017

Eight Steps to Prepare for that “Tweet” that Comes out of Nowhere

By Jacqueline Strayerindex

How prepared are you if you come under social media attack? If a certain someone posts a defamatory tweet about you, your company or your products are you prepared to do anything about “it”? And in what ways can you best prepare?

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Jun
01
2017

Corporate Communications Practices Survey Is Now Open

By Alex Parkinson

The 2017 Corporate Communications Practices Survey is open for submissions from U.S.-based public companies. Conducted by The Conference Board and the Society for New Communications Research (SNCR), and endorsed by the Institute for Public Relations (IPR), CommPRO.biz, and PR News, the survey contains 59 questions and will take approximately 20 minutes to complete. Click here to get started.

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May
30
2017

New Research: Convincing the C-suite of Social Media’s Benefits

By Alex Parkinson

ThumbnailSocial media, so integral to society and business, is still viewed with skepticism by many senior leaders. This is particularly true in the B2B sector, which has a harder time demonstrating the concrete transactional benefits that result from social media. But those benefits aren’t just about direct advertising or direct revenue generation. In a new report from The Conference Board and the Society for New Communications Research (SNCR), we uncover the range of benefits that companies experience from social media and consider how to better engage the C-suite on the technology’s potential. We also talked to C-suite members at Nielsen, PepsiCo, and United Grinding North America about their social media experience.

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May
25
2017

Congratulations to the 2017 Excellence in New Communications Awards Winners

By Alex Parkinson

2017 Excellence in New Communications Awards

The 2017 Excellence in New Communications Awards were presented on Monday, honoring some of the most innovative uses of social and digital technologies at companies, governments and nonprofits. The ceremony, which preceded The Conference Board’s 22nd Annual Corporate Communications Conference, was held in New York and attracted a number of representatives from organizations that we eager to hear case studies from the winners.

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May
17
2017

Why Does Facebook Want to Build a Phone?

By Mike Moran

Earlier this year, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid on the block, but Google‘s Android phone has a higher market share. Google is sticking with attempts at hardware, the latest with the well-received Pixel. Microsoft is still trying to move the needle on its Windows phone. Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet, as has Microsoft with its Surface. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone?

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May
10
2017

Social Media and Social Causes Can Bring CEOs Out of the Shadows

By Shel Holtz

Some things you take for granted. The sun will rise in the east. A two-year-old eating chocolate will get chocolate on her face (and her arms and her legs). Breakfast for dinner is awesome. Employees know who runs their company. Well, three out of four ain’t bad. A recent survey from APPrise Mobile found that 23 percent of employees working for a company with 500 or more employees weren’t sure of their CEO’s name. Even more—32 percent—weren’t confident they could pick their CEO out of a lineup.

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May
02
2017

Help Us Benchmark Employee Advocacy

By Jen McClure

JEM Consulting & Advisory Services is conducting its second annual survey to measure organizations’ adoption and management of employee and brand advocacy programs. This longitudinal study explores trends and best practices for program adoption and management, goal setting and measurement, growth, training, and tool usage.

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Apr
25
2017

How to Measure Paid Influence in Four Easy Steps

By Katie Paine

Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk actress in a kitchen. As major brands get burned by some of these “influencers,” we wonder how long that phenomenon will last.

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Learn about the Society for New Communications Research of The Conference Board

In February, 2016, the Society for New Communications Research (SNCR) announced that it would become part of The Conference Board. Find out more about the integration through the following resources:
Press release
SNCR website
SNCR FAQs