By Alex Parkinson
The Excellence in New Communications (EINC) Awards ceremony, presented by the Society for New Communications Research of The Conference Board (SNCR), will be held on Monday, May 22, 2017 in New York City. Join us for this free event and help us celebrate those companies that are showing leadership in the use of new digital communications tools and technologies. Click here to register to attend.
By Sally Falkow
The Digital World is all around us. It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many of these digital touch points are so much a part of our lives now that we hardly give them a second thought anymore: sending an email instead of writing a letter, texting instead of writing a memo, getting cash at the ATMs instead of going in to the bank and being served by a teller, talking to friends and family on Skype and social media, using the Uber app on your phone instead of calling a cab by telephone.
By Sally Falkow
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams.
By Gary Larkin
As I have researched the impact of social media attacks on public companies— namely the recent campaign by President Trump—I have discovered that good advice is hard to find on this matter. That’s why I reached out to Katie Delahaye Paine, a pioneer in the field of communications measurement who has written extensively about social media attacks and how to survive a Trump “tweetstorm.” (For more about the President’s penchant for tweeting and its impact, see my recent blog post , “Is your board prepared for a Trump Tweet attack? Check again.” )
By Alex Parkinson
The Conference Board and SNCR has two great opportunities to learn more about digital health and communications in the next couple of months. First, SNCR Advisory Board member Fard Johmar and SNCR founder Jen McClure will be hosting the webcast “Using AI, Big Data and Related Digital Health Innovations” on March 29 at 1:00pm. Then in May, The Conference Board is hosting the 22nd Annual Corporate Communications Conference on May 22-23 in New York City. Included in this post is a 50% discount code for the SNCR community to attend this event.
By Sally Falkow
Live video streaming is all the rage. Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts.
By Gary Larkin
In the first month of the new Administration, companies are facing a risk they didn’t expect: being the subject of one of President Trump’s tweets. While Trump is not the first Commander-in-Chief to use social media to reach constituents, the President is most definitely the first to make many CEOs and boards nervous with just 140 characters.
