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Society for New Communications Research Blog

May
25
2017

Congratulations to the 2017 Excellence in New Communications Awards Winners

By Alex Parkinson

2017 Excellence in New Communications Awards

The 2017 Excellence in New Communications Awards were presented on Monday, honoring some of the most innovative uses of social and digital technologies at companies, governments and nonprofits. The ceremony, which preceded The Conference Board’s 22nd Annual Corporate Communications Conference, was held in New York and attracted a number of representatives from organizations that we eager to hear case studies from the winners.

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May
17
2017

Why Does Facebook Want to Build a Phone?

By Mike Moran

Earlier this year, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid on the block, but Google‘s Android phone has a higher market share. Google is sticking with attempts at hardware, the latest with the well-received Pixel. Microsoft is still trying to move the needle on its Windows phone. Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet, as has Microsoft with its Surface. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone?

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May
10
2017

Social Media and Social Causes Can Bring CEOs Out of the Shadows

By Shel Holtz

Some things you take for granted. The sun will rise in the east. A two-year-old eating chocolate will get chocolate on her face (and her arms and her legs). Breakfast for dinner is awesome. Employees know who runs their company. Well, three out of four ain’t bad. A recent survey from APPrise Mobile found that 23 percent of employees working for a company with 500 or more employees weren’t sure of their CEO’s name. Even more—32 percent—weren’t confident they could pick their CEO out of a lineup.

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May
02
2017

Help Us Benchmark Employee Advocacy

By Jen McClure

JEM Consulting & Advisory Services is conducting its second annual survey to measure organizations’ adoption and management of employee and brand advocacy programs. This longitudinal study explores trends and best practices for program adoption and management, goal setting and measurement, growth, training, and tool usage.

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Apr
25
2017

How to Measure Paid Influence in Four Easy Steps

By Katie Paine

Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk actress in a kitchen. As major brands get burned by some of these “influencers,” we wonder how long that phenomenon will last.

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Apr
19
2017

Join Us to Celebrate Leading Examples of New Communications

By Alex Parkinson

The Excellence in New Communications (EINC) Awards ceremony, presented by the Society for New Communications Research of The Conference Board (SNCR), will be held on Monday, May 22, 2017 in New York City. Join us for this free event and help us celebrate those companies that are showing leadership in the use of new digital communications tools and technologies. Click here to register to attend.

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Apr
11
2017

Digital Transformation & Disruption

By Sally Falkow

The Digital World is all around us.  It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many of these digital touch points are so much a part of our lives now that we hardly give them a second thought anymore: sending an email instead of writing a letter, texting instead of writing a memo, getting cash at the ATMs instead of going in to the bank and being served by a teller, talking to friends and family on Skype and social media, using the Uber app on your phone instead of calling a cab by telephone.

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Apr
04
2017

Wrap Up: A/B Tests For All, Gaming Instagram, Why People Trust News, There’s Data in GIFs

By Shel Holtz

I regularly develop an overview of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. This post is an overview of all the stories that have caught my eye this week. You can read the full version here.

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Mar
28
2017

Crisis & Reputation Management on Boards’ Radar

By Sally Falkow

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.  KPMG’s 2017 On the Board’s Agenda report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams.

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Mar
23
2017

The Social Potential Failure Threatening Companies Everywhere

By Gretchen Fox

If a world class social media organization is operating at a level 5, I would confidently wager that the great majority are falling between a 2 and a 3, max. I call organizations that are operating at a Level 5 “STARRs.”

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Learn about the Society for New Communications Research of The Conference Board

In February, 2016, the Society for New Communications Research (SNCR) announced that it would become part of The Conference Board. Find out more about the integration through the following resources:
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SNCR website
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