Congratulations to the 2017 Excellence in New Communications Awards Winners
By Alex Parkinson
The 2017 Excellence in New Communications Awards were presented on Monday, honoring some of the most innovative uses of social and digital technologies at companies, governments and nonprofits. The ceremony, which preceded The Conference Board’s 22nd Annual Corporate Communications Conference, was held in New York and attracted a number of representatives from organizations that we eager to hear case studies from the winners.
This year’s winners were:
Communications, Communities and Collaboration
Corporate Division
Winner: Cisco
For a community that helps partners learn to modernize and simplify sales processes and use data and analytics to better understand and serve their customers.
Honorable Mention: FedEx Services
Nonprofit Division
Winner: ICMA
For the “Realize Retirement” tour, which used multimedia and virtual reality to increase public sector employees’ awareness of the importance of saving for their retirement.
Digital and Social Media for Social Good
Corporate Division
Winner: Consolidated Edison
For an innovative use of live video to dramatize the difficult and sometimes dangerous jobs its field crews perform to keep customers’ power on.
Government Division
Winner: Office of the Attorney General and Madison + Main
For a geo-targeted ad campaign aimed at reaching concerned citizens, possible abusers and victims of human trafficking.
Nonprofit Division
Winner: Mayo Clinic
For a live Periscope broadcast of a colonoscopy that raised awareness and eased concerns about this important preventive procedure.
Innovation in Digital Experience
Corporate Division
Winner: MetLife
For a multimedia campaign to help low- and moderate-income people to improve cash flow management and achieve their goals.
Mobile Experience
Corporate Division
Winner: PJ Lhuillier Group of Companies
For a mobile game that stimulated interest in the bank’s branches, particularly among young people.
Storytelling
Corporate Division
Winner: United Technologies Corporation
For an integrated web and social media campaign to celebrate the achievements of participants in its Employee Scholar Program and drive awareness and new applications.
Honorable Mention: Texas Instruments
Nonprofit Division
Winner: The Asia Foundation
For a film that raised the voices of marginalized communities across Asia and inspire a new generation of leaders through the Asia Foundation Development Fellowship Program.
In its 12-year history, SNCR has honored over 300 organizations and individuals through this prestigious awards program. All the winning case studies are available to members of The Conference Board at www.conferenceboard.org/sncr.
If you’re interesting in submitting a case study for next year’s awards, please contact [email protected]. Thank you to everyone who submitted and congratulations to the winners! We will see you again next year.