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Society for New Communications Research Blog

Apr
25
2016

Only Five Percent of Health Organizations Excel at Digital Innovation

By Fard Johnmar, Founder, Enspektos, and Advisory Board Member, Society for New Communications of The Conference Board

The results from Wave 1 of Enspektos’s State of Digital Health Innovation Study reveal that only 5 percent of health organizations are operating at the highest level of digital health innovation proficiency and expertise.

Enspektos fielded Wave 1 of the State of Digital Health Innovation Study between December 2015 and February 2016. More than 360 individuals working at health organizations (hospitals, pharmaceutical firms, payers) or their partners (technology firms, startups, etc.) from around the world were recruited via email and other channels. One hundred and fifty were qualified to participate in the study due to their in-depth knowledge of organizations’ digital health innovation activities (budgets, leadership support, etc.). The study was produced with the support of Validic.

This research also reveals that:

  • The majority of organizations globally are in the digital health pilot testing and experimentation phase
  • Progress is slow even in relatively mature technology areas such as social media and mobile
  • Organizations do not yet have sufficient technical expertise or budgetary resources to efficiently scale their innovation efforts

This industry-first study clearly illustrates the challenges health organizations face in executing digital innovation. But I’m encouraged. This research provides much-needed actionable insights that organizations and their partners can use to accelerate the implementation of high-impact digital innovation activities globally.

This research is part of Enspektos’ Digital Health Maven Project, which aims to develop a global cadre of individuals with the skills, knowledge and confidence to radically transform health.

Click here to access a free report outlining the study results and strategic digital health innovation recommendations for organizations and their partners.



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