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Parkinson, Alex

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and Giving Thoughts, a blog and online publication series in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. He is also the author of Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States.

Before joining The Conference Board in September 2013, Alex worked as a senior consultant in London and New York for corporate social responsibility (CSR) consultancy Context. He has advised some of the world’s leading multinationals on CSR communications and strategy development. His clients included Bloomberg, Brown-Forman, BSkyB, Burt’s Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone.

Alex spent two years after graduating university working as a reporter and sub-editor for UK-based financial media companies VRL KnowledgeBank and Vitesse Media. His stories appeared in publications including Business XL, Information Age, International Accounting Bulletin, The Accountant, and What Investment.

Alex holds a BSc in economics and international development from the University of Bath, United Kingdom.

Posts by Parkinson, Alex

  • Increased Corporate Contributions to the Arts Are No Certainty (07.14.17 )

    These are interesting times. It seems no matter what industry or field you’re in, there’s uncertainty on the horizon. The arts are in the heart of it, as President Trump’s 2018 Budget proposes eliminating the National Endowment for the Arts, an important independent federal agency supporting the arts. But the same uncertainty clouds several fields and disciplines as changes in policy and funding priorities of the new Administration become clearer.

  • Fact of the Week: Businesses Are Looking to Engage Their Employees through the Arts, Helping Fuel Attraction and Retention (07.06.17 )

    According to a survey by The Conference Board and American for the Arts, companies consider the arts to be important in building quality of life, stimulating creative thinking and problem solving, and offering networking opportunities.

  • Artistic License: What Do Companies Get Out of Supporting the Arts? (06.23.17 )

    The Conference Board is delighted to be teaming up with Americans for the Arts to launch the 2017 edition of Business Contributions to the Arts, a benchmark report that looks at how and why companies support the arts in their communities. In support of the report’s release, we will be hosting a webcast on Monday, June 26, to go over the findings.

  • Donor Advised Funds: Democratizing Philanthropy to Change the World (04.05.17 )

    By Alex Parkinson The latest edition of the Giving Thoughts Series, entitled “Donor Advised Funds: Democratizing Philanthropy to Change the World,” is now available to download free. Authored by Scott Jackson and Ann Wheatley Canela, this piece looks at how donor advised funds could create more informed and engaged donors.

  • Time Is Running Out to Complete Your Giving in Numbers Survey (03.21.17 )

    By Alex Parkinson The Giving in Numbers 2017 survey, conducted by CECP in association with The Conference Board, is open until March 31, 2017. Remember to get your submissions in ASAP.  The annual survey is the industry-leading tool for corporate societal engagement professionals. To get started, please contact Alex Parkinson at Alex.Parkinson@conferenceboard.org.

  • ED Certificate a License to Give? (02.28.17 )

    By Ted Hart Due to the complex nature of making charitable donations to organizations outside of the U.S., it can be challenging for people and institutions to ensure that they’re adhering to all requisite laws imposed by the U.S. federal government in addition to local country regulations.

  • “Flash Philanthropy” Exposes Diverse Nonprofits to Wells Fargo Employees (02.21.17 )

    By Alex Parkinson The question of how to better engage employees in community efforts is something I hear often from members. So, it’s always a pleasure to come across new techniques that do just that. I recently spoke with Kristi Thomas, community affairs officer, Greater Charlotte Area, Wells Fargo, about the company’s annual “Flash Philanthropy” […]

  • Giving in Numbers 2017 Survey Now Open (01.27.17 )

    By Alex Parkinson We are pleased to announce that the Giving in Numbers 2017 survey, conducted by CECP in association with The Conference Board, is now open.  The annual survey is the industry-leading tool for corporate societal engagement professionals. The survey closes on March 31, 2017. To get started, please contact Alex Parkinson at Alex.Parkinson@conferenceboard.org.

  • The New Business of Business: Innovating for a Better World (01.24.17 )

    By Alex Parkinson The latest edition of the Giving Thoughts Series, entitled “The New Business of Business: Innovating for a Better World,” is now available to download for free. Authored by Philip Mirvis and Bradley Googins, this piece analyzes how companies are turning to corporate social innovation to solve business challenges.

  • 20 Truths about Corporate Philanthropy (11.21.16 )

    By Alex Parkinson In July, 2016, 46 experts met to discuss strategies for community impact at the Strategic Community Impact Symposium. In this post, we provide a snapshot of the notes from that meeting, which we published in a report entitled 20 Truths about Corporate Philanthropy. Next week, The Conference Board will host the fall […]

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Donor Advised Funds: Democratizing Philanthropy to Change the World

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