00623210

Parkinson, Alex

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and Giving Thoughts, a blog and online publication series in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. He is also the author of Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States.

Before joining The Conference Board in September 2013, Alex worked as a senior consultant in London and New York for corporate social responsibility (CSR) consultancy Context. He has advised some of the world’s leading multinationals on CSR communications and strategy development. His clients included Bloomberg, Brown-Forman, BSkyB, Burt’s Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone.

Alex spent two years after graduating university working as a reporter and sub-editor for UK-based financial media companies VRL KnowledgeBank and Vitesse Media. His stories appeared in publications including Business XL, Information Age, International Accounting Bulletin, The Accountant, and What Investment.

Alex holds a BSc in economics and international development from the University of Bath, United Kingdom.

Posts by Parkinson, Alex

  • Time Is Running Out to Complete Your Giving in Numbers Survey (03.21.17 )

    By Alex Parkinson The Giving in Numbers 2017 survey, conducted by CECP in association with The Conference Board, is open until March 31, 2017. Remember to get your submissions in ASAP.  The annual survey is the industry-leading tool for corporate societal engagement professionals. To get started, please contact Alex Parkinson at Alex.Parkinson@conferenceboard.org.

  • ED Certificate a License to Give? (02.28.17 )

    By Ted Hart Due to the complex nature of making charitable donations to organizations outside of the U.S., it can be challenging for people and institutions to ensure that they’re adhering to all requisite laws imposed by the U.S. federal government in addition to local country regulations.

  • “Flash Philanthropy” Exposes Diverse Nonprofits to Wells Fargo Employees (02.21.17 )

    By Alex Parkinson The question of how to better engage employees in community efforts is something I hear often from members. So, it’s always a pleasure to come across new techniques that do just that. I recently spoke with Kristi Thomas, community affairs officer, Greater Charlotte Area, Wells Fargo, about the company’s annual “Flash Philanthropy” […]

  • Giving in Numbers 2017 Survey Now Open (01.27.17 )

    By Alex Parkinson We are pleased to announce that the Giving in Numbers 2017 survey, conducted by CECP in association with The Conference Board, is now open.  The annual survey is the industry-leading tool for corporate societal engagement professionals. The survey closes on March 31, 2017. To get started, please contact Alex Parkinson at Alex.Parkinson@conferenceboard.org.

  • The New Business of Business: Innovating for a Better World (01.24.17 )

    By Alex Parkinson The latest edition of the Giving Thoughts Series, entitled “The New Business of Business: Innovating for a Better World,” is now available to download for free. Authored by Philip Mirvis and Bradley Googins, this piece analyzes how companies are turning to corporate social innovation to solve business challenges.

  • 20 Truths about Corporate Philanthropy (11.21.16 )

    By Alex Parkinson In July, 2016, 46 experts met to discuss strategies for community impact at the Strategic Community Impact Symposium. In this post, we provide a snapshot of the notes from that meeting, which we published in a report entitled 20 Truths about Corporate Philanthropy. Next week, The Conference Board will host the fall […]

  • Join Us for the Strategic Community Impact Symposium (10.21.16 )

    By Alex Parkinson, Senior Researcher, The Conference Board The U.N.’s Sustainable Development Goals (SDGs) and Impact 2030 are a very important topic for companies right now. As companies are trying to globally expand their community efforts, they are facing a very complex road. The Strategic Community Impact Symposium can help you navigate that road. And Giving […]

  • The Corporate Response to the Orlando Shooting (09.01.16 )

    By Alex Parkinson, Senior Researcher, Corporate Philanthropy, The Conference Board Companies are being called on regularly by employees, customers and other stakeholders to provide relief support for communities affected by recent tragedies. It’s not always clear what the best way to contribute to relief efforts is, so benchmarking among peers is important. In a July […]

  • Participate in the National Survey of Business Support for the Arts (08.10.16 )

    By Alex Parkinson, Senior Researcher, Corporate Philanthropy, The Conference Board, and Emily Peck, Vice President for Private Sector Initiatives, Americans for the Arts The 2016 National Survey of Business Support for the Arts is now open for submissions. The survey is open to companies of all sizes who participate in corporate philanthropy, employee engagement, volunteer […]

  • Leading Corporations Gained Competitive Advantage through Societal Engagement Programs (06.06.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, Corporate Leadership, The Conference Board In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies continue to recognize the connection between corporate social responsibility and building a strong business.

Subscribe to Giving Thoughts

Giving Thoughts Series

The Giving Thoughts Series is an online publication in which corporate philanthropy experts delve into the most pressing issues affecting our members.

Download the latest issues here:
The New Business of Business: Innovating for a Better World

Taking a Stand: How Corporations Speak Out on Social Issues

Using Corporate Philanthropy to Build Long-Term Perspectives

Or visit our Giving Thoughts Series Archive to download all of our previous issues.