By Alex Parkinson
The latest edition of the Giving Thoughts Series, entitled “The New Business of Business: Innovating for a Better World,” is now available to download for free. Authored by Philip Mirvis and Bradley Googins, this piece analyzes how companies are turning to corporate social innovation to solve business challenges.
Introduction from “The New Business of Business: Innovating for a Better World”
Businesses today face three interlocking challenges: shareholder demands for growth, employee desire for meaning from work, and rising public expectations that they address social, economic, and environmental challenges. This Giving Thoughts article describes how leading firms are tackling these three challenges simultaneously by turning to corporate social innovation (CSI). By investing in new innovation sources and methods, including partnerships with social entrepreneurs and employee “intrapreneurs,” they are generating new products, unlocking markets, and engaging in creative philanthropy—all of which address social challenges while supporting business reputation and growth.
About the Giving Thoughts Series
The Giving Thoughts Series is a free online publication in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. To download the latest editions, please click the titles in the right-hand column of this website. To see our archive, please click here.
If you have a manuscript that you would like to submit for consideration, or if you would like us to consider a particular topic, please contact me at Alex.Parkinson@conference-board.org.
About the executive editor:
Alex Parkinson is a senior researcher, corporate philanthropy, in the Corporate Leadership division of The Conference Board. He is the Executive Editor of the Giving Thoughts blog and monthly publication series and Framing Social Impact Measurement. He is also author of Unlocking Value from Integrated Corporate Communications and Marketing, Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy. In addition, Parkinson is associate director of the Society for New Communications Research of The Conference Board (SNCR). Follow Alex on Twitter: @AlexParkinsonNY.