Giving Thoughts

Feb
03
2016

KeyBank: Diversity and Inclusion as a Core Value in Grant Making

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board

In the second part of our series of case studies from our new report, Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States, we look at KeyBank’s grant-making process, and how diversity and inclusion impacts its decisions.

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Jan
26
2016

FedEx: Including Communities in its Diversity Mission

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board

The way in which companies approach diversity and inclusion and corporate responsibility has come to define the corporate sector in the twenty-first century, as stakeholders demand an increasingly responsible approach to business by the world’s largest companies. Today, a responsible company is one that nurtures diversity and inclusion, creates social impact as well as business value, and minimizes its environmental footprint. These elements cannot—and increasingly do not—exist in silos. In this Council Perspective from The Conference Board, we take a closer look at how and why companies are increasingly integrating the diversity and inclusion, and corporate philanthropy functions. Today’s case study comes from FedEx.

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Jan
20
2016

Participate in the 2016 Giving in Numbers Survey

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board

Conducted by CECP, in association with The Conference Board, the 2016 Giving in Numbers survey collects data that helps companies make the business case for their investment in societal engagement. The survey is open online until to March 31, 2016 to companies with revenue of US $2 billion or more, including companies not yet affiliated with CECP or The Conference Board. Click here for more information on how to participate.

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Jan
12
2016

Q&A with Anne Sherman and Antoinette La Belle: Large-Scale Impact Requires a New Type of Social Sector Marketplace

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board, Anne Sherman, Vice President for Nonprofit Strategy and Antoinette La Belle, Managing Director of Network Partnerships at the Social Impact Exchange, an initiative of the Growth Philanthropy Network

In 2012, the Social Impact Exchange (SIE) launched the S&I 100, an index of nonprofit organizations that are developing high-impact solutions to pressing social issues in the United States. With a heavy focus on evidence-based initiatives and evaluation, the S&I 100 categorizes nonprofits by education, health, poverty and youth issues. In this Giving Thoughts Q&A, SIE’s vice president for nonprofit strategy, Anne Sherman, and the managing director of network partnerships, Toni La Belle, explain the S&I 100.

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Jan
05
2016

Ameriprise Financial, Inc: Tapping Multiple Channels to Find and Tell Stories

By Vicki Wray, Author, Communicating Social Impact

“Once you start celebrating your stories,” says Jennifer Jones, senior director, community relations, “you will find that everyone has a story to tell and wants to tell it. The trick is to provide a way for them feel comfortable telling it and doing so in their own voice.” Each year, Ameriprise recognizes one employee, one advisor, one employee team, and one advisor team for life-changing community work through its Community Impact Award. Nominations come from the employees themselves, as well as from leaders and nonprofits, providing a wealth of stories that are used in a number of ways.

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Dec
22
2015

Giving Thoughts’ Top Five From 2015

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board

It has been a busy year for the philanthropy industry in 2015. Giving Thoughts has been tracking some of the most pressing issues with contributions from third-party thought leaders, as well as our own experts. As we wind up for the year, we take a look at five of our most popular posts from the past 12 months.

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Dec
14
2015

Philanthropy, Interrupted: Why the Chan Zuckerberg Initiative Has Us Questioning Philanthropic Intent

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board

The philanthropy world has stirred with the recent announcement from Facebook co-founder Mark Zuckerberg and his wife Priscilla Chan that they will donate 99 percent of their Facebook shares in their lifetime to the Chan Zuckerberg Initiative. At current valuation, that equates to about $45 billion. On the surface, this is just another example of a tech billionaire directing his excess wealth to charitable causes, but dig a little deeper and the water gets murky, so much so that many question the philanthropic intent of the move altogether. In this piece, I summarize the arguments from both sides and consider whether corporations will follow the lead.

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Dec
08
2015

Pledge 1% Grooms Corporate Philanthropists From the Start

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board

Last year on Giving Tuesday, Salesforce.org, the Entrepreneurs Foundation of Colorado, and Atlassian launched Pledge 1%, a movement encouraging start-up founders to commit 1 percent of personal and company equity, product, and employee time to the community. The first anniversary of Pledge 1% has seen the campaign surpass its initial goal of 500 pledges, creating a network of young entrepreneurs and growth companies that have philanthropy at their core.

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Dec
01
2015

SDG Q&A with Neil Hawkins: Collaborating to Redefine the Role of Business in Society

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board, and Neil Hawkins, Corporate Vice President, EH&S, and Chief Sustainability Officer, The Dow Chemical Company

The United Nations Sustainable Development Goals (SDGs) build upon the Millennium Development Goals (MDGs) and converge with the UN’s post-2015 development agenda. The SDGs have a broader remit than the MDGs and included the private sector in their development. As the UN recently launched the goals, we wanted to find out how companies are planning to respond. In this piece, Neil Hawkins from The Dow Chemical Company answers our questions.

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Nov
25
2015

Ford: Strengthening Brand Loyalty, Innovating, and Connecting with Next-Generation Drivers

By Vicki Wray, Author, Communicating Social Impact

As brands deal with changing trends, in terms of sharing and disseminating news, Ford Motor Company was looking for new ways to strengthen brand loyalty, talk about its latest innovations, and connect with the next generation of drivers. Alongside Blue State Digital, the company expanded its social media strategy and partnered on two websites to engage the community: Ford Social (for self-identified loyalists) and ConnectFord (for bloggers and digital influencers). Now, when debuting a new vehicle, announcing sustainability and technology innovations, or celebrating the fiftieth anniversary of the Mustang, Ford has direct access to advocates who can get the word out online and in their communities.

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The Giving Thoughts Series is a monthly online publication in which corporate philanthropy experts delve into the most pressing issues affecting our members.

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Making Sense of Social Impact Bonds for Companies

Nielsen and the World Food Programme: Revolutionizing Data Collection

Flagship Programs: Focusing Corporate Social Investment for Impact

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