Giving Thoughts

Feb
27
2015

American Companies Reticent to Disclose Charitable Contributions Data

By Alex Parkinson, Researcher, The Conference Board

North American companies are least likely to disclose charitable contributions information, despite median contributions being higher than companies in any other region. This is one of many findings from The Conference Board’s Sustainability Practices Dashboard 2015, a comprehensive database and online benchmarking tool that captures the most recent disclosure of environmental and social practices by the S&P Global 1200 and segments them by market index, geography, sector, and revenue group.

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Feb
25
2015

Highlights from Day Two of the Business Community-Impact Symposium

By Jeff Hoffman, Program Director, The Conference Board Business-Community Impact Symposium and Global Social Investing Council

Last week, I shared highlights from day one of The Conference Board’s Business-Community Impact Symposium, held in New York City over a day and a half on 10-11 February. We simply learned too much to fit into one blog, so in this post I take a look at some of the key content that was presented during the second half of the conference.

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Feb
19
2015

Highlights from Day One of the Business-Community Impact Symposium

By Jeff Hoffman, Program Director, The Conference Board Business-Community Impact Symposium and Global Social Investing Council

When I was asked to lead The Conference Board’s Business-Community Impact Symposium, I was honored, but also aware that I wanted to do something different from the many other corporate social responsibility (CSR) and philanthropy conferences on offer. I wanted to create an intimate, collaborative space that fostered dialog between peers. So, over a day and a half in the surrounds of Celsius Bryant Park, an unusual all-glass structure in Bryant Park, New York City, we convened 36 impactful speakers for an agenda that took on different forms—TED-style talks, fast-paced panels and “Impact Moments,” during which we heard from leading examples of social impact creation. I’m happy to share some of the highlights from day one of the event here. Keep an eye out for more in future posts.

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Feb
10
2015

A Bad Product Name Doesn’t Bode Well for Impact

By Gary Wexler, Founder, Seize the Conversation Transformational Seminars, and Adjunct Lecturer in Nonprofit Marketing, Annenberg School of Communication and Journalism

From my years as an advertising copywriter and creative director, working on clients ranging from Apple to Coca-Cola, I know how important a brand name is when struggling for sales impact. “Nonprofit” is a brand name, a really bad one. The sector needs to be rebranded to help organizations pursuing a social endeavor deliver on their promises of impact.

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Feb
05
2015

Connect on Key Corporate Philanthropy Issues

By Alex Parkinson, Researcher, The Conference Board

On February 10-11, The Conference Board’s Business-Community Impact Symposium in New York City will bring together social impact executives to discover how leading companies are making measurable positive impacts. Then, on Thursday, February 12, companies interested in taking part in this year’s Giving in Numbers survey can tune into a live webcast with representatives from CECP and me to find out more about the survey and learn helpful tips for completing it.

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Feb
03
2015

Teach For America: How a Core Purpose Helps to Engage Employees and Extend Impact

By Rebecca Ray, Executive Vice President of the Knowledge Organization, and Alex Parkinson, Researcher, The Conference Board

Last year, The Engagement Institute™, a community of more than 100 members under the supervision of a research team led by The Conference Board, Deloitte and Sirota, published DNA of Engagement: How Organizations Create and Sustain Highly Engaging Cultures. The report examines organizations with highly engaged cultures to identify the common approaches and practices that characterize such high levels of employee engagement.

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Jan
29
2015

Who Needs CSR Anyway?

By Tim McClimon, Vice President of Corporate Social Responsibility, American Express, and President of the American Express Foundation

I have written about Michael Porter’s concept of Shared Value Creation (companies creating profitable products and services with a social purpose) in this blog a number of times – most recently when I predicted the growing acceptance of the idea as a part of a company’s social responsibility portfolio in the posting, “CSR Trends to Watch in 2013” [January 14, 2013]. Although I’ve written and spoken about my belief that achieving real shared value is impractical for many companies and exceedingly difficult for others, the trend is definitely toward more acceptance of this idea in executive suites around the world.

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Jan
26
2015

Q&A with Lucy Bernholz: “Digital Data Are the Most Abundant Asset Most Corporations Have”

By Alex Parkinson, Researcher, The Conference Board, and Lucy Bernholz, Research Fellow, Stanford University Center on Philanthropy and Civil Society

Each year, Lucy Bernholz, a philanthropy blogger and visiting scholar at the Stanford University Center on Philanthropy and Civil Society, publishes an influential industry forecast that articulates the big ideas that will matter for the next 12 months. This year’s publication, Blueprint: 2015, which was released late last year, continues Lucy’s recent focus on the social economy and digital civil society.

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Jan
22
2015

Sunsetting Group Gives Lessons to Future Volunteers

By Alex Parkinson, Researcher, The Conference Board

Reimagining Service, a group of service and volunteering leaders backed by Bank of America, Deloitte and Gap, Inc., was established in 2009 as a time-bound campaign to increase social impact through effective volunteer engagement across all sectors. This month, the group concluded that the original purpose of Reimagining Service had been achieved, and that it will therefore sunset its work. Over the past five years, Reimagining Service has sought to “convert good intentions into greater impact” and has inspired new research and practices as well as several initiatives that have changed the way organizations from all sectors are engaging volunteers, including the Civic 50 and the Nonprofit Service Enterprise Initiative.

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Jan
15
2015

Giving in Numbers 2015 Survey Open

By Alex Parkinson, Researcher, The Conference Board

The data, insights and knowledge collected by the Giving in Numbers survey and disseminated annually through the Giving in Numbers report are unrivaled. Conducted by CECP, in association with The Conference Board, the benchmark’s importance to the sector is widely acknowledged by members of both organizations and other corporations that use the information to create and refine their giving strategies. The 2015 survey is now open for submissions. If your company has more than $2 billion in revenue, we would be delighted for you to be a part of this ongoing research.

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2015 Giving in Numbers Survey

Take part in the 2015 Giving in Numbers survey, conducted by CECP in association with The Conference Board. Giving in Numbers is the leading benchmark on corporate philanthropy. Each year, around 250 companies participate in our research. If your company has more than $2 billion in revenue, please help us grow our survey by participating this year.

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Giving Thoughts Series

The Giving Thoughts Series is a monthly online publication in which corporate philanthropy experts delve into the most pressing issues affecting our members.

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The State of Global Pro Bono

Corporate Philanthropy and Company Value

A Beginner's Guide to Measuring Social Value

Defining Impact

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