Giving Thoughts


Fact of the Week: Businesses Are Looking to Engage Their Employees through the Arts, Helping Fuel Attraction and Retention

By Alex ParkinsonImage

According to a survey by The Conference Board and American for the Arts, companies consider the arts to be important in building quality of life, stimulating creative thinking and problem solving, and offering networking opportunities. Download Business Contributions to the Arts: 2017 Edition.

As part of their employee engagement programs, companies provide a range of arts-related activities. The highest percentages of companies reported offering:

  • Board service opportunities at arts organizations (68 percent)
  • Volunteer opportunities at arts organizations (65 percent)
  • Free or discounted tickets to an arts event (63 percent)

In addition, companies bring the arts into the workplace by developing a corporate art collection, presenting concerts or art exhibitions in the workplace, and holding employee art exhibitions, battle of the bands, or performances of employee art work.

Download the report for more information about how companies use the arts to improve the employee experience.

Business Contributions to the Arts: 2017 Edition and the full Corporate Intelligence portfolio are complimentary to members of The Conference Board and its Center on Corporate Citizenship and Philanthropy. A fee may apply for non-members.

About the author

Alex Parkinson

Alex Parkinson
The Conference Board

Alex Parkinson is a senior researcher, corporate philanthropy, in the Corporate Leadership division of The Conference Board. He is the Executive Editor of the Giving Thoughts blog and monthly publication series and Framing Social Impact Measurement. He is also author of Unlocking Value from Integrated Corporate Communications and Marketing, Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy. In addition, Parkinson is associate director of the Society for New Communications Research of The Conference Board (SNCR). Follow Alex on Twitter: @AlexParkinsonNY.

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