Posts by Fox, Gretchen

• The Social CEO: What You Need to Know (08.24.17 )

  Let me start off by saying—this isn’t about tweeting. This is about the critical Social Paradigm Shift CEOs and the other C-suite need to make—and fast. Almost a decade ago, I created a “How to Tweet” graphic for distribution to CEOs and other senior executives at the Aspen Ideas Festival. Back then, it was just about tweeting, about exploring, about connecting with peers… Ten long years later and social media has gone from a bleeding-edge, cool-to-use playground for the tech set to a complete and total Social Paradigm Shift affecting nearly every human—and organization—worldwide.

• The Social Potential Failure Threatening Companies Everywhere (03.23.17 )

  By Gretchen Fox If a world class social media organization is operating at a level 5, I would confidently wager that the great majority are falling between a 2 and a 3, max. I call organizations that are operating at a Level 5 “STARRs.”