By Mohammad Hamid
In April of 2016, I decided to interview as many corporate social responsibility (CSR) professionals as I could get in front of. Over 12 months later, I have amassed over 150 interviews chronicling a variety of enterprises that have really shaped my perspective about the space. These interviews span numerous business types—public and private, B2B and B2C, US-Based and international, emerging and established, commodity and niche, and even growing and declining businesses. The good news is this: most of these companies have, to some degree, embraced corporate social responsibility as a business function. The bad news—whether CSR leaders want to admit it or not—is that there are fundamental holes in how CSR, as a business function, is managed. In this piece, I’ve outlined some of these challenges and what CSR practitioners can begin to do to move forward.
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