Posts by Wexler, Gary
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A Bad Product Name Doesn’t Bode Well for Impact (02.10.15 )
By Gary Wexler, Founder, Seize the Conversation Transformational Seminars, and Adjunct Lecturer in Nonprofit Marketing, Annenberg School of Communication and Journalism From my years as an advertising copywriter and creative director, working on clients ranging from Apple to Coca-Cola, I know how important a brand name is when struggling for sales impact. “Nonprofit” is a […]
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Could the Incessant Demand for Data Kill Innovation in the Nonprofit Sector? (04.03.14 )
By Gary Wexler, Founder, Seize the Conversation Transformational Seminars, and Adjunct Lecturer in Nonprofit Marketing, Annenberg School of Communication and Journalism “Where is the data that proves your nonprofit is creating either transformation or pervasive system change?” “Show us the data that explains how many thousands upon thousands of lives have been affected by your […]
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Funding nonprofit marketing training: a priority on the corporate philanthropy agenda (01.16.14 )
By Gary Wexler, Founder, Seize the Conversation Transformations, and Adjunct Lecturer in Nonprofit Marketing, Annenberg School of Communication and Journalism The billions of dollars that corporations and foundations are now pouring into nonprofit causes are expected to be leveraged and create big social returns. But in addition to corporate investments being a human strategy, they […]
