The Conference Board Governance Center Blog

Jul
27
2016

Fact of the Week: There Is No Lack of Professional Standards for Corporate Communicators, yet They Are Seldom Adopted

By Matteo Tonello, Managing Director, Corporate Leadership at The Conference Board

Despite the proliferation of professional standards for the industry in the past year, none of the main sets of behavioral guidelines appears to have emerged as predominant.

Among the standards most frequently adopted by participants in The Conference Board’s Corporate Communications Practices survey, the Page Principles issued by the Arthur W. Page Society are chosen as the model by 26.3 percent of manufacturing firms and 30.8 percent of companies in the $10 billion to $24.9 billion annual revenue category. However, as many as 54.5 percent of nonfinancial services organizations report not adhering to any of the main codes of ethics in corporate communications, which also include those issued by the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC).

Download the report for more information about professional standards in the corporate communications industry.

Corporate Communications Practices and the full Corporate Intelligence portfolio are complimentary to members of The Conference Board. A fee may apply for non-members.

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About the author:

Matteo Tonello

Matteo Tonello
Managing Director
Corporate Leadership
The Conference Board

Matteo Tonello is managing director at The Conference Board. In his role, Tonello advises members of The Conference Board on issues of corporate governance, risk management, corporate sustainability and citizenship. He regularly participates as a speaker and moderator in educational programs on best practices and conducts analyses and research in collaboration with leading corporations, institutional investors, and professional firms. Follow Matteo on Twitter: @MatteoTonelloNY.



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