Posts by Gary Larkin
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Q&A with Katie Paine: How to Prepare for a Trump ‘Tweetstorm’ (03.21.17 )
By Gary Larkin As I have researched the impact of social media attacks on public companies— namely the recent campaign by President Trump—I have discovered that good advice is hard to find on this matter. That’s why I reached out to Katie Delahaye Paine, a pioneer in the field of communications measurement who has written […]
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Is Your Board Prepared for a Trump Tweet Attack? Check Again (02.28.17 )
By Gary Larkin In the first month of the new Administration, companies are facing a risk they didn’t expect: being the subject of one of President Trump’s tweets. While Trump is not the first Commander-in-Chief to use social media to reach constituents, the President is most definitely the first to make many CEOs and boards […]