Giving Thoughts

Feb
19
2015

Highlights from Day One of the Business-Community Impact Symposium

By Jeff Hoffman, Program Director, The Conference Board Business-Community Impact Symposium and Global Social Investing Council

When I was asked to lead The Conference Board’s Business-Community Impact Symposium, I was honored, but also aware that I wanted to do something different from the many other corporate social responsibility (CSR) and philanthropy conferences on offer. I wanted to create an intimate, collaborative space that fostered dialog between peers. So, over a day and a half in the surrounds of Celsius Bryant Park, an unusual all-glass structure in Bryant Park, New York City, we convened 36 impactful speakers for an agenda that took on different forms—TED-style talks, fast-paced panels and “Impact Moments,” during which we heard from leading examples of social impact creation. I’m happy to share some of the highlights from day one of the event here. Keep an eye out for more in future posts.

Read the rest of this entry »

Feb
10
2015

A Bad Product Name Doesn’t Bode Well for Impact

By Gary Wexler, Founder, Seize the Conversation Transformational Seminars, and Adjunct Lecturer in Nonprofit Marketing, Annenberg School of Communication and Journalism

From my years as an advertising copywriter and creative director, working on clients ranging from Apple to Coca-Cola, I know how important a brand name is when struggling for sales impact. “Nonprofit” is a brand name, a really bad one. The sector needs to be rebranded to help organizations pursuing a social endeavor deliver on their promises of impact.

Read the rest of this entry »

Feb
05
2015

Connect on Key Corporate Philanthropy Issues

By Alex Parkinson, Researcher, The Conference Board

On February 10-11, The Conference Board’s Business-Community Impact Symposium in New York City will bring together social impact executives to discover how leading companies are making measurable positive impacts. Then, on Thursday, February 12, companies interested in taking part in this year’s Giving in Numbers survey can tune into a live webcast with representatives from CECP and me to find out more about the survey and learn helpful tips for completing it.

Read the rest of this entry »

Feb
03
2015

Teach For America: How a Core Purpose Helps to Engage Employees and Extend Impact

By Rebecca Ray, Executive Vice President of the Knowledge Organization, and Alex Parkinson, Researcher, The Conference Board

Last year, The Engagement Institute™, a community of more than 100 members under the supervision of a research team led by The Conference Board, Deloitte and Sirota, published DNA of Engagement: How Organizations Create and Sustain Highly Engaging Cultures. The report examines organizations with highly engaged cultures to identify the common approaches and practices that characterize such high levels of employee engagement.

Read the rest of this entry »

Jan
29
2015

Who Needs CSR Anyway?

By Tim McClimon, Vice President of Corporate Social Responsibility, American Express, and President of the American Express Foundation

I have written about Michael Porter’s concept of Shared Value Creation (companies creating profitable products and services with a social purpose) in this blog a number of times – most recently when I predicted the growing acceptance of the idea as a part of a company’s social responsibility portfolio in the posting, “CSR Trends to Watch in 2013” [January 14, 2013]. Although I’ve written and spoken about my belief that achieving real shared value is impractical for many companies and exceedingly difficult for others, the trend is definitely toward more acceptance of this idea in executive suites around the world.

Read the rest of this entry »

Jan
26
2015

Q&A with Lucy Bernholz: “Digital Data Are the Most Abundant Asset Most Corporations Have”

By Alex Parkinson, Researcher, The Conference Board, and Lucy Bernholz, Research Fellow, Stanford University Center on Philanthropy and Civil Society

Each year, Lucy Bernholz, a philanthropy blogger and visiting scholar at the Stanford University Center on Philanthropy and Civil Society, publishes an influential industry forecast that articulates the big ideas that will matter for the next 12 months. This year’s publication, Blueprint: 2015, which was released late last year, continues Lucy’s recent focus on the social economy and digital civil society.

Read the rest of this entry »

Jan
22
2015

Sunsetting Group Gives Lessons to Future Volunteers

By Alex Parkinson, Researcher, The Conference Board

Reimagining Service, a group of service and volunteering leaders backed by Bank of America, Deloitte and Gap, Inc., was established in 2009 as a time-bound campaign to increase social impact through effective volunteer engagement across all sectors. This month, the group concluded that the original purpose of Reimagining Service had been achieved, and that it will therefore sunset its work. Over the past five years, Reimagining Service has sought to “convert good intentions into greater impact” and has inspired new research and practices as well as several initiatives that have changed the way organizations from all sectors are engaging volunteers, including the Civic 50 and the Nonprofit Service Enterprise Initiative.

Read the rest of this entry »

Jan
15
2015

Giving in Numbers 2015 Survey Open

By Alex Parkinson, Researcher, The Conference Board

The data, insights and knowledge collected by the Giving in Numbers survey and disseminated annually through the Giving in Numbers report are unrivaled. Conducted by CECP, in association with The Conference Board, the benchmark’s importance to the sector is widely acknowledged by members of both organizations and other corporations that use the information to create and refine their giving strategies. The 2015 survey is now open for submissions. If your company has more than $2 billion in revenue, we would be delighted for you to be a part of this ongoing research.

Read the rest of this entry »

Jan
08
2015

Sustainable Development Goals through the Lens of Corporate Philanthropy

By Jeff Hoffman, Program Director, Global Social Investing Council, and Alex Parkinson, Researcher, The Conference Board

In a previous Giving Thoughts post, Jennifer Kim Field from the United Nations (UN) Foundation outlined the role that the private sector could play in implementing the post-2015 development agenda. Jennifer was a speaker at the November, 2014, meeting of the Global Social Investing Council, the theme of which was “Sustainable Development Goals through the Lens of Corporate Philanthropy.” A significant portion of business’s global work will be touched in some way by the Sustainable Development Goals (SDGs), and this meeting attempted to give members a better understanding of the goals and the UN more generally.

Read the rest of this entry »

Jan
06
2015

The Role of the Private Sector in the Post-2015 Development Agenda

By Jennifer Kim Field, Vice President, Global Partnerships, UN Foundation

This year will mark the milestone conclusion of the Millennium Development Goals (MDGs)—a global framework for development since 2000 that has improved the lives of millions. From cutting global poverty in half to more children in school than ever before, the MDGs showed us how rallying around a common set of goals can make a difference in the lives of individuals and communities across the world.

Read the rest of this entry »

2015 Giving in Numbers Survey

Take part in the 2015 Giving in Numbers survey, conducted by CECP in association with The Conference Board. Giving in Numbers is the leading benchmark on corporate philanthropy. Each year, around 250 companies participate in our research. If your company has more than $2 billion in revenue, please help us grow our survey by participating this year.

Subscribe to Giving Thoughts

Giving Thoughts Series

The Giving Thoughts Series is a monthly online publication in which corporate philanthropy experts delve into the most pressing issues affecting our members.

Download the latest issues here:
Data Quality to Further Philanthropy's Mission

The Civic 50: Best Practices in Corporate Community Engagement

The State of Global Pro Bono

Corporate Philanthropy and Company Value

Or visit our Giving Thoughts Series Archive to download all of our previous issues.
Back to Top