Parkinson, Alex

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and Giving Thoughts, a blog and online publication series in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. He is also the author of Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States.

Before joining The Conference Board in September 2013, Alex worked as a senior consultant in London and New York for corporate social responsibility (CSR) consultancy Context. He has advised some of the world’s leading multinationals on CSR communications and strategy development. His clients included Bloomberg, Brown-Forman, BSkyB, Burt’s Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone.

Alex spent two years after graduating university working as a reporter and sub-editor for UK-based financial media companies VRL KnowledgeBank and Vitesse Media. His stories appeared in publications including Business XL, Information Age, International Accounting Bulletin, The Accountant, and What Investment.

Alex holds a BSc in economics and international development from the University of Bath, United Kingdom.

Posts by Parkinson, Alex

  • Wells Fargo: Philanthropy Is Part of Diversity and Inclusion Strategic Framework (03.01.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Because diversity and inclusion is tightly woven across the business, Wells Fargo’s enterprise diversity and inclusion function works with many other parts of the business, including human resources, marketing, and supplier diversity. Its goal is to “ensure that we [Wells Fargo] value and promote […]

  • The Conference Board’s Integration with SNCR Brings an Exciting Focus on New Business Models (02.16.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board The Conference Board has been brimming with excitement since we entered 2016. Not only is it the year of our centenary—The Conference Board was founded in 1916 as the National Industrial Conference Board—but we’re also welcoming a groundbreaking organization to the fold: the Society […]

  • Corporate Philanthropy Is Evident in Strategies to Meet CEOs’ Challenges (02.11.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Each year, The Conference Board releases the CEO Challenge, a report that asks CEOs, presidents, and chairmen across the globe to identify the most critical challenges and the strategies they intend to use to meet them. For the past few years, issues of societal […]

  • KeyBank: Diversity and Inclusion as a Core Value in Grant Making (02.03.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board In the second part of our series of case studies from our new report, Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States, we look at KeyBank’s grant-making process, and how diversity and inclusion impacts […]

  • FedEx: Including Communities in its Diversity Mission (01.26.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board The way in which companies approach diversity and inclusion and corporate responsibility has come to define the corporate sector in the twenty-first century, as stakeholders demand an increasingly responsible approach to business by the world’s largest companies. Today, a responsible company is one that […]

  • Participate in the 2016 Giving in Numbers Survey (01.20.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Conducted by CECP, in association with The Conference Board, the 2016 Giving in Numbers survey collects data that helps companies make the business case for their investment in societal engagement. The survey is open online until to March 31, 2016 to companies with revenue […]

  • Giving Thoughts’ Top Five From 2015 (12.22.15 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board It has been a busy year for the philanthropy industry in 2015. Giving Thoughts has been tracking some of the most pressing issues with contributions from third-party thought leaders, as well as our own experts. As we wind up for the year, we take […]

  • Philanthropy, Interrupted: Why the Chan Zuckerberg Initiative Has Us Questioning Philanthropic Intent (12.14.15 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board The philanthropy world has stirred with the recent announcement from Facebook co-founder Mark Zuckerberg and his wife Priscilla Chan that they will donate 99 percent of their Facebook shares in their lifetime to the Chan Zuckerberg Initiative. At current valuation, that equates to about […]

  • Pledge 1% Grooms Corporate Philanthropists From the Start (12.08.15 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Last year on Giving Tuesday, Salesforce.org, the Entrepreneurs Foundation of Colorado, and Atlassian launched Pledge 1%, a movement encouraging start-up founders to commit 1 percent of personal and company equity, product, and employee time to the community. The first anniversary of Pledge 1% has […]

  • Core CSR Issue Prompts Brown-Forman To Explore Social Impact Bond (11.12.15 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Louisville-based beverage alcohol producer and marketer Brown-Forman has a well-established corporate vision: “To enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations.” According to Rob Frederick, Brown-Forman’s vice president and director of […]

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Using Corporate Philanthropy to Build Long-Term Perspectives

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