Parkinson, Alex

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and Giving Thoughts, a blog and online publication series in which The Conference Board engages corporate philanthropy experts in an open dialogue about topical issues of concern to member companies. He is also the author of Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States.

Before joining The Conference Board in September 2013, Alex worked as a senior consultant in London and New York for corporate social responsibility (CSR) consultancy Context. He has advised some of the world’s leading multinationals on CSR communications and strategy development. His clients included Bloomberg, Brown-Forman, BSkyB, Burt’s Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone.

Alex spent two years after graduating university working as a reporter and sub-editor for UK-based financial media companies VRL KnowledgeBank and Vitesse Media. His stories appeared in publications including Business XL, Information Age, International Accounting Bulletin, The Accountant, and What Investment.

Alex holds a BSc in economics and international development from the University of Bath, United Kingdom.

Posts by Parkinson, Alex

  • Participate in the National Survey of Business Support for the Arts (08.10.16 )

    By Alex Parkinson, Senior Researcher, Corporate Philanthropy, The Conference Board, and Emily Peck, Vice President for Private Sector Initiatives, Americans for the Arts The 2016 National Survey of Business Support for the Arts is now open for submissions. The survey is open to companies of all sizes who participate in corporate philanthropy, employee engagement, volunteer […]

  • Leading Corporations Gained Competitive Advantage through Societal Engagement Programs (06.06.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, Corporate Leadership, The Conference Board In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies continue to recognize the connection between corporate social responsibility and building a strong business.

  • “Big Issues, Many Questions” by CEP: A Response Focusing on Corporate Foundations (06.02.16 )

    By Alice Korngold, Co-Editor, Giving Thoughts, and author of A Better World, Inc.: How Companies Profit by Solving Global Problems…Where Governments Cannot and Alex Parkinson, Senior Researcher and Associate Director, Corporate Leadership, The Conference Board In his essay on pressing issues facing U.S. foundation leaders and boards, Phil Buchanan, president of the Center for Effective […]

  • Wells Fargo: Philanthropy Is Part of Diversity and Inclusion Strategic Framework (03.01.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Because diversity and inclusion is tightly woven across the business, Wells Fargo’s enterprise diversity and inclusion function works with many other parts of the business, including human resources, marketing, and supplier diversity. Its goal is to “ensure that we [Wells Fargo] value and promote […]

  • The Conference Board’s Integration with SNCR Brings an Exciting Focus on New Business Models (02.16.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board The Conference Board has been brimming with excitement since we entered 2016. Not only is it the year of our centenary—The Conference Board was founded in 1916 as the National Industrial Conference Board—but we’re also welcoming a groundbreaking organization to the fold: the Society […]

  • Corporate Philanthropy Is Evident in Strategies to Meet CEOs’ Challenges (02.11.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Each year, The Conference Board releases the CEO Challenge, a report that asks CEOs, presidents, and chairmen across the globe to identify the most critical challenges and the strategies they intend to use to meet them. For the past few years, issues of societal […]

  • KeyBank: Diversity and Inclusion as a Core Value in Grant Making (02.03.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board In the second part of our series of case studies from our new report, Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States, we look at KeyBank’s grant-making process, and how diversity and inclusion impacts […]

  • FedEx: Including Communities in its Diversity Mission (01.26.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board The way in which companies approach diversity and inclusion and corporate responsibility has come to define the corporate sector in the twenty-first century, as stakeholders demand an increasingly responsible approach to business by the world’s largest companies. Today, a responsible company is one that […]

  • Participate in the 2016 Giving in Numbers Survey (01.20.16 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Conducted by CECP, in association with The Conference Board, the 2016 Giving in Numbers survey collects data that helps companies make the business case for their investment in societal engagement. The survey is open online until to March 31, 2016 to companies with revenue […]

  • Giving Thoughts’ Top Five From 2015 (12.22.15 )

    By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board It has been a busy year for the philanthropy industry in 2015. Giving Thoughts has been tracking some of the most pressing issues with contributions from third-party thought leaders, as well as our own experts. As we wind up for the year, we take […]

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The Giving Thoughts Series is an online publication in which corporate philanthropy experts delve into the most pressing issues affecting our members.

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Using Corporate Philanthropy to Build Long-Term Perspectives

Making Sense of Social Impact Bonds for Companies

Nielsen and the World Food Programme: Revolutionizing Data Collection

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