Alex Parkinson

Alex Parkinson is a Researcher in the Corporate Leadership division of The Conference Board. He specializes in corporate philanthropy and sustainability, and is currently building his research portfolio focusing on social impact measurement and social impact bonds. Alex is Executive Editor of Giving Thoughts, a blog and online publication series addressing topical corporate philanthropy issues.

Before joining The Conference Board in September 2013, Alex worked as a Senior Consultant in London and New York for corporate social responsibility (CSR) consultancy Context. He has advised some of the world’s leading multinationals on CSR communications and strategy development. His clients included Bloomberg, Brown-Forman, BSkyB, Burt's Bees, Cisco, HP, International Paper, PepsiCo, Roche, Standard Chartered, Syngenta, Teva Pharmaceuticals, and Vodafone.

Alex spent two years after graduating university working as a reporter and sub-editor for UK-based financial media companies VRL KnowledgeBank and Vitesse Media. His stories appeared in publications including Business XL, Information Age, International Accounting Bulletin, The Accountant, and What Investment.

Alex holds a BSc in Economics and International Development from the University of Bath, United Kingdom.

Posts by Alex Parkinson

  • Integrated Corporate Communications and Marketing Could Help Place Community Building at the Heart of Materiality (08.25.15 )

    By Alex Parkinson, Researcher, The Conference Board There is an emerging trend of integration in the corporate communications and marketing fields, which is predicated on the fact that companies are increasingly using storytelling and content development to engage with their customers in long-term relationships. This trend sees corporate communications—driven by authenticity, social purpose and localization—underpin […]

  • Giving Thoughts Series: Nielsen and the World Food Programme—Revolutionizing Data Collection (08.11.15 )

    By Alex Parkinson, Researcher, The Conference Board The latest edition of the Giving Thoughts Series, entitled “Nielsen and the World Food Programme—Revolutionizing Data Collection,” is now available to download for free. Authored by Crystal Barnes, this piece showcases the mutual benefits that can be achieved through a strong partnership between a corporation and nonprofit.

  • Contributions Council I Meeting Highlights Power of Collaboration for Social Impact (07.14.15 )

    By Alex Parkinson, Researcher, The Conference Board Minneapolis-St. Paul, MN, were the host cities of the June meeting of The Conference Board Contributions Council I. Attendees heard speakers discuss local issues that companies based in the Twin Cities are working on with their nonprofit partners and local government departments, as well as how collaboration among […]

  • Communicating Social Impact Stresses the Need to Publicize CSR Programs (06.25.15 )

    By Alex Parkinson, Researcher, The Conference Board At a time when so many organizations are demonstrating a commitment to corporate social responsibility (CSR), simply operating with a sense of purpose is no longer enough. If CSR is really going to make an impact on the business, as well as on society, a company’s social policies […]

  • Contributions Council II Round-Up: Innovative Grantmaking (05.20.15 )

    By Tony Tapia, Program Director, Contributions Council II, and Alex Parkinson, Researcher, The Conference Board The spring meeting of The Conference Board Contributions Council II, a peer networking group of corporate philanthropy executives from some of the best-known and best-run companies in the United States and around the world, took place over a day and […]

  • Giving Thoughts Series: Flagship Programs—Focusing Corporate Social Investments for Impact (05.20.15 )

    By Alex Parkinson, Researcher, The Conference Board The latest edition of the Giving Thoughts Series, entitled “Flagship Programs: Focusing Corporate Social Investments for Impact,” is now available to download for free. Authored by Esther Toth, Senior Consultant, and Nick Jackson, Senior Researcher, Corporate Citizenship, this piece takes a closer look at why companies are trending […]

  • Creativity and Impact: Can the Arts and Corporate Philanthropy Coexist? (05.05.15 )

    By Alex Parkinson, Researcher, The Conference Board Some people are numbers focused, others are creatives. In business, it is often the metrics and the people behind them that pull the strings and the corporate philanthropy field is following the same path. Social impact is increasingly measured by data and used by corporate funders as the […]

  • More Evidence for Corporate Philanthropy to Support Nonprofits’ Data Efforts (04.15.15 )

    By Alex Parkinson, Researcher, The Conference Board We’ve been hearing for a while that nonprofits want to be able to better collect and analyze data to improve their performance assessments. Now, there’s data to prove it. The Center for Effective Philanthropy (CEP) has released a new report, entitled Assessing to Achieve High Performance: What Nonprofits […]

  • Fact of the Week: Outcomes Are the Observable Results of Programs That Lead to Social Impact (04.07.15 )

    By Alex Parkinson, Researcher, The Conference Board There is an important distinction between, and progression from, outcomes to impact. Meeting a particular outcome may represent a step toward impact, but it is not impact itself. In general, outcomes represent specific and measurable changes to program participants that happen as a direct result of program activities. […]

  • Fact of the Week: Defining Your Social Impact Is an Important Part of the Evaluation Process (03.31.15 )

    By Alex Parkinson, Researcher, The Conference Board Since impact definitions drive decisions and ultimately move dollars, a clear definition is necessary to develop an effective and measurable philanthropic strategy. Social impact definitions often aim to change behaviors or situations for those on the receiving end of an intervention. Download Framing Social Impact Measurement to find […]

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Giving Thoughts Series

The Giving Thoughts Series is a monthly online publication in which corporate philanthropy experts delve into the most pressing issues affecting our members.

Download the latest issues here:
Nielsen and the World Food Programme: Revolutionizing Data Collection

Flagship Programs: Focusing Corporate Social Investment for Impact

Data Quality to Further Philanthropy's Mission

The Civic 50: Best Practices in Corporate Community Engagement

Or visit our Giving Thoughts Series Archive to download all of our previous issues.